Now here is an exciting piece from a mainstream outlet who has their pulse on what is happening in the current state of the daytime soaps, and that forecasts and suggests some very good news may be on the horizon! Could this mean the revenge of the soaps?
The Hollywood Reporter took a look at how a year after ABC’s much maligned and mistaken decision to cancel both One Live to Live and All My Children, that the remaining four daytime dramas are seeing an uptick in the ratings and more!
Bill Carroll, VP and Director of Programming at Katz Television Group weighed on the subject saying, “What’s happened is the core audience realized these treasures might go away. They decided they’d better watch, or the shows are not going to be there.”
Frank Valentini, executive producer of General Hospital (and formerly of One Life to Live) commented on consolidating the soap viewing audience, which was a goal of recent casting moves. Valentini stated, “We brought three actors from One Life to Live to General Hospital, so I’m sure we brought some fans over.” In addition, Valentini cited other recent improvements to GH such as: storylines don’t drag out as long, portrayals of women that are more contemporary, and that there are fewer flashbacks and more intrigue, romance and humor.
In an “I told you so” moment for soap fans, THR mentions the following stats: “ABC’s All My Children replacement The Chew is averaging 2.4 million total viewers. That’s competitive with GH, but in the key demo of women 25-to-54 (which is what advertisers care about most), Chew generates only a 0.9 rating, about one-third less than GH delivers. Katie also is failing to attract as many women 25-to-54 as GH. (ABC’s other soap replacement, the lifestyle self-help show The Revolution, already has been canceled.)
In the end, it was exec Bill Carroll who made the most profound statement when posed the question that given the soaps resurgence, could this mean new dramas soon will be coming to daytime? Says Carroll, “At some point in the future, the trend will once again be soap operas.”
So soapers, what do you think about the statements made in the piece? Valentini’s and Carroll’s comments? Are you enthusiastic about daytime soaps’ future? Or pessimistic? Let us know!