Soap Opera Digest has a statement from Brian Kirkendall, Vice President of Marketing at Hoover, explaining why he pulled Hoover advertising from ABC once All My Children and One Life to Live were canceled.
Kirkendall stated on the Ad pull-out which starts on April 22nd, “I thought the stand we took was the right stand to respect what our consumers told us and to pull us out of the shows because that’s what they wanted. So that’s what I did. The response that we’ve gotten via email and calls and Facebook has been unbelievable. The soap fans are such a loyal group. I was just responding to what our consumers said and what the soap fans told us.” As of Tuesday evening, April 19, there have been 4,703 emails to the SaveTheSoaps@Hoover.com.
In additional news, Hoover supports the national charity. Cleaning for a Reason that cleans the homes of women undergoing cancer treatment for free. It just so happens to be Cleaning For A Reason Week, so Hoover has been encouraging people to post the charity logo on their Twitter profile, and donating $2 to the charity, up to $25,000, for each download. “So far, more than 250 people have donated, so all this buzz around the soaps is actually helping our charity partner, too,” says a spokesperson for Hoover.