In a new article out today in the Los Angeles Times, there are ongoing discussions by ABC to possibly move The View to the afternoon slot currently held by General Hospital when the Oprah Winfrey Show ends its run this coming September. Here are few excerpts which are troubling for the state of the daytime genre, once again.
“Another option, although less likely, would be for ABC would be to swap The View with General Hospital, which typically airs at 3 p.m. on most of its stations. The risk there is that General Hospital has been running in the afternoon forever and a move to late mornings could severely hurt the show, which is one of the few remaining soap operas.”
“ABC is also studying whether to try to turn The View into a syndicated show. That would mean selling it to individual stations for cash and commercial inventory. ABC affiliates might get upset by the idea of losing the show to the highest bidder, although there is a potential of bigger bucks for ABC and parent Walt Disney Co. The plus side of turning The View into a syndicated show or moving it as a network show is that late afternoon shows have potential to earn more money than shows that run in the morning.
The dangers in all this are fairly obvious. The View is working at a mid-morning chat show. It averages about 4 million viewers and of those, more than 1 million are women 25-54. Winfrey gets a bigger audience and it seems unlikely that The View would grow a whole lot more running in the afternoon. ABC could end up damaging a successful franchise. If it also moved General Hospital as well, it could jeopardize two shows.”
Would anyone tune into GH if its moved to 10AM or 11AM depending on your time zone?