It’s a very sad day in the soap world, and for long time fans of the oldest show in broadcast history at 72 years old. It was announced this morning what we all had feared and heard, that Guiding Light has officially been cancelled. News broke this morning via Roger Newcomb at WeLoveSoaps.net. The cast and crew were informed this morning.
“No show in daytime or primetime, or anytime, has touched so many millions of viewers across so many years,” said CBS daytime exec Barbara Bloom. “We thank the cast, crew and producers–past and present–who delivered this entertainment institution…”
Guiding Light began in 1937 as a 15-minute radio serial, before switching to a 15-minute soap on CBS in 1952 (while continuing to air on radio until 1956). The series moved to a 30-minute format in 1968 and expanded to an hour in 1977. The show will last air on CBS on September 18.
However, we have also learned that reportedly As the World Turns got a one year pickup from CBS.
This is such a horrible shame as the show had improved dramatically within the past several months, with improvement in their production module, the return of Grant Aleksander, the riveting death of Coop Bradshaw. and the wonderful moving Otalia storyline which has captured the hearts of mainstream america and the LGBT community as well.
Today is a tremendous loss for all of our colleagues in New York, friends, actors, and behind-the-scenes personel who worked tirelessly to reinvent the show and get it on solid ground. We will have more on this story as it develops.