On the heels of Fox’s hit primetime soap drama Empire that mixes music with melodrama, and ABC’s Music City soapy drama Nashville, comes news that NBC has their own nighttime soap with musical elements in development simply called Talent.
The series has brought together none other than Prospect Park’s Jeff Kwatinetz. who has relaunched his company back to The Firm which is a full production and management organization, and ex- pop star turned producer, Shaun Cassidy.
Talent is described by Deadline as, “A family soap that centers around a music prodigy who has a unique way of dealing with the murder of his one true love.”
Universal TV, where Cassidy is under an overall deal, is the studio. Cassidy executive produces with The Firm’s Kwatinetz and head of TV Josh Barry. Shaun Cassidy and Jeff Kwatinetz had worked together previously on the 2012 western drama pilot Frontiers for NBC.
As soap fans know, Prospect Park’s portfolio includes WGN America’s Salem and USA’s Royal Pains. The company also produced the online versions for one season of All My Children and One Life to Live. The management operations of Prospect Park have moved to The Firm, so all existing television projects will remain under the Prospect Park umbrella.
What do you think about the concept of the primetime soap in development from Kwatinetz and Cassidy called Talent? Do you think it can be a hit? Who would you like to see in this soapy music drama? Comment below!