ATI’s Jim Romanovich, sent to On-Air On-Soaps a statement that went out today, and appeared in it’s entirety exclusively at We Love Soaps. In it, Romanovich discussed the state of the soap genre as we head towards the end of 2009, and revealed that his production company Associated Television International is once again committed to producing the Daytime Emmy event next year. Romanovich stated, “After months of careful deliberation, we have committed ourselves on paper to produce next year’s event. This was all based on the caveat of two things: 1. That the daytime genre, especially the soaps, are collectively strong enough and want this to continue. 2. That we can top what we did this past August-including the venue. The answers to both are yes. And no it’s not a moneymaker for us.”
“We got involved in this past Emmys show because we were fans of the genre and felt it was a prestigious thing to do. We wanted to give the shows a platform of celebration and recognition. As we moved into the summer, we realized this was more of a survival mission not only for the Daytime Emmys, but for the soaps themselves. That show had to be great because it could very well have been the last. There’s a chance that it still may be the last. When I said that my announcement doesn’t mean much is because there is so much more that has to happen. But our decision was key to this even moving to the next step. Now all the rest of the pieces have to come into play such as NATAS, the broadcaster, and the date. When that all happens, we’ll make a formal joint announcement with NATAS. So the good news is that we’re ready and we’re committed. I feel strongly the rest will follow suit. The 2010 watch begins now.”
So will NATAS, a broadcaster, and a date and venue all open up to celebrate the genre’s highest achievements? Stay tuned.