Former CBS Evening News anchor Katie Couric has settled on a name for her upcoming ABC talk show. The program will be called simply Katie when it debuts in Fall 2012. According to TVNewser, “Disney-ABC is preparing to market the show to stations and advertisers, and has already put together marketing materials, some of which was provided to TVNewser.
At the Promax/BDA conference in June, former NBC Universal CEO Jeff Zucker–who serves as executive producer on Couric’s upcoming show–hinted at its name when talking about the host: “I think Katie is a unique brand in television,” The mere fact that you can just say Katie and know who we are talking about is evidence of that.”
TVNewser is also reporting that, “Social media and interactivity will play a big role in the show, which is still in the early stages of development. Disney-ABC is currently building out a few websites for the program, including www.TalkToKatie.com, which is expected to serve as a hub at which viewers and Couric can interact.”
So with ABC already announcing they will take into account how The Chew, The Revolution and General Hospital (the soon-to-be sole ABC Daytime soap opera) will perform with the audience before making their next decision on how they will revamp their line-up one more time in the fall of 2012… can GH survive? We certainly hope so! But given the entire changing landscape of the daytime programming day-part, could this be a tall order? Having nothing to do with consisent viewer loyalty?
Katie Couric’s syndicated talkshow has plans to air on many of the ABC affiliate stations around the country in Oprah’s former time slot, so there may not be enough room to accomadate all of the ABC Line-up thus causing the potential issue of…. what show goes, and what show stays So, let us know your thoughts on the mater!