It will be some small satisfaction for soap opera fans knowing that the Katie Couric initiative with ABC is completely becoming unhinged! First, as we have reported multiple times through multiple sources her talker, Katie, has all but been written-off by Disney/ABC even before it had finished its first season in the spring.
Now Variety is reporting, that Couric is also headed for an exit from ABC News, negotiating an early end to the “special correspondent” deal that came with her talk show agreement back in 2011.
The entertainment/business news source related, “Couric is poised to shift to a programming deal with Yahoo, which will keep her visible in media circles but nonetheless marks a remarkable fall from grace for the anchor who was once at the top of the TV journo pack. She joined the Disney-ABC fold in mid-2011 after a tumultuous tenure as the anchor of the CBS Evening News.”
“There’s been speculation in recent weeks that Couric might not complete her second season of the talker now that it’s become clear her station affiliates, including the core ABC O&O group, are hunting for replacement shows starting in fall 2014. Disney reps, however, have tamped down that speculation. If nothing else, Couric’s hefty eight-figure paycheck is incentive for her to complete the two-year term of her daytime show contract.”
Variety goes on to elaborate on how the departure of The Oprah Winfrey Show, and the beloved soaps All My Children and One Life to Live, with putting Katie into the lineup was an abysmal flop : “Winfrey’s retirement, followed a year later by Couric’s arrival, coincided with ABC’s strategic decision to cancel the network’s long-running soap operas All My Children and One Life to Live. ABC O&O and affiliate stations in many markets have been walloped by the disruptions, which also undoubtedly fueled the anti-Couric sentiment.”
So, what do you think about Couric’s fall from ABC? What do you think about her locking in a new deal with Yahoo? And what do you think about how almost 2/3 of supposedly reinvigorated daytime line-up that included The Revolution and Katie, did not capture the daytime audience? Weigh-in!