Katie Couric is guest-hosting (or shall we say co-anchoring) this week on Good Morning America.
Now, according to TV Media Insights, “Based on the Monday metered market results from Nielsen for April 2, Good Morning America featuring the return of Katie Couric to her morning show roots inched past her former home, The Today Show on NBC, by one-tenth of a rating point and one share point in households (3.7 rating/13 share vs. 3.6/12). ”
In addition, “Compared to last year at this time April 2011, Katie on GMA increased by six percent in households, eight percent in women 18-49 and 11 percent among women 25-54. Based on the fast nationals, however, Today topped GMA by 333,000 viewers (5.113 vs. 4.780 million) and 20 percent among key adults 25-54 (1.8 vs. 1.5 rating).”
Given the hype, Katie’s initial performance on GMA could have rated higher. But the week is young and so it will be interesting to see how the ratings week works itself out, and if ABC is testing the waters here with Katie as they gear up to bring her syndicated talker to most all of the ABC affiliates in September of 2012 in General Hospital’s current timeslot.
Have you checked out Katie on Good Morning America? Any interest? Let us know!