Persistent reports that Katie Couric’s talk show, Katie is about to be cancelled are stronger than ever, and now comes a new article on how badly the show is performing from The Hollywood Reporter!
Couric’s soft ratings, huge budget, and rumored “disdain” for her female demographic and a very low Q Score, where only 10% of women actually few Katie favorably, could be part of the cause of her almost imminent demise! The decision on whether there will be third season of Katie will come this later this month, but renewal now seems like a long shot!
THR reports, “In fall 2012, Disney/ABC TV rolled out the red carpet for Couric, 56, giving her plum time slots on the best stations, fat license fees and loads of promotion. The initial annual budget was $50 million, according to a show source — including $20 million for Couric over two years. (That budget has been brought down to $35 million. Similar talk shows cost about $20 million a year.) But station owners now complain the daily strip hasn’t lived up to the hype, and several insiders tell THR that internal discord has become nearly unbearable.”
Couric’s show strategy is not paying off to keep or bring in an audience either” “Despite pleas from staff, ‘she always wanted to lead with experts,’ adds the ex-employee.”Her producers said: ‘Katie, if you want to do this social issue, brings in people who have lived it. Get the kids to tell their mother’s story and empathize and relate. Then in segment six we’ll have the experts.’ What happens? ‘Segment one we’re having the sociologist from Harvard.’ ”Couric’s strategy also has led to difficulty in booking some guests.”
A Couric source says she is adamant about doing a show she is proud of, and she is prepared to move on if the ratings don’t back up her mission.
So, ready for Katie to go off the airwaves? Does she not resonate with women at home watching her hour talker? Was this once again another misstep in programming? Weigh-in!