Those who were hoping that Katie Couric’s new talk show may tank, or run into some difficulties, are certainly getting their wish! There were several reports over the weekend that indicated that after the fast start of the show on its premiere episode last Monday, things started to falter, which also showed the power of GH as well!
Here are some numbers from Variety! “On WABC New York’s major market station last Wednesday, Katie scored a 1.8/14 at 3 p.m., while Steve Harvey’s show on WNBC at 3 p.m., turned in a 1.2/10. While head-to-head, Katie won that timeslot battle, but the Couric show lost 43% of its General Hospital lead-in (3.2/24)!”
Then Deadline.com reported, “In the first four days, Katie has shed 39% in households and 50% in W 25-54 from its big premiere numbers. What is more alarming is that the show has fallen below the time period average last season (2.3/7 HH, 1.4/8 in W25-54), when a large number of stations carried General Hospital. ”
It will be interesting to see the ratings this Friday for GH, which will include the first week in their new timeslot! The prior week Sept 3-7, although GH lost some viewers, it should be noted that they held steady at No. 2 in Women 18-49 key demo, and are up in total viewers for this same time last year!
So what does this all mean soapers? Is Katie going to find her footing? Is this another big misstep that nothing but bringing back fans beloved soaps will work in the ABC Daytime line-up? Weigh-in!