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0 March 2nd, 2010 Kim Zimmer on the state of soaps & GL’s budget cuts!

Photo Credit: JPI Studios

Kim Zimmer, (Reva) Guiding Light and now winning raves as Rhonda on the web soap spoof, Steamboat has a new feature out today TheDay.com. Kim will be in Connecticut this weekend when the So Long Springfield Tour rolls into The Mohegan Sun on Sunday. 

Kim spoke with The Day’s. Kristina Dorsey on the future of soaps, and had this to say, “I think if someone can figure out how to do these soaps on a wing and a prayer. The people who pay the bills, they don’t want to spend the money on them any more because the advertising dollar isn’t there like it used to be. Because of the DVRs and the VCRs taping the shows, they know people aren’t watching the commercials anymore. Until somebody can figure out an aesthetically pretty way to do it and still make it good, I think we’ll continue to lose soaps. I know that CBS is very invested in its other two soaps (“The Young and the Restless” and “The Bold and the Beautiful”), but I also know they’re being told to cut their budgets as well. The same thing at ABC. I don’t know how much longer that one soap in New York is going to last, “One Life to Live.” There’s all kinds of rumblings that that will be the next one to go because New York is too expensive to produce in.”

Kim also spoke to Guiding Light’s costs cuts with their hand-held cameras when on location in Peapack, “I’m an outdoor girl. I love being outside. I don’t think we did it as well as we could have. I think that we were put in such a terrible position to try to do this show as cheaply as possible, and I think that’s exactly what we did. (She laughs.) I had problems with the lighting and the sound and the costumes we were forced to wear because we had to deal with the elements outside. I think it was interesting to the fans. I don’t believe if you took a cross section of votes that they liked it. But I think it was innovative. It was a good attempt at trying something new. … Maybe with time we might have succeeded, but we weren’t given time to make it right.”

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