The Los Angeles Times weighed in on the big announcement that sent shockwaves through the industry and fans of the soap genre late this week. We can only be talking about the news that One Life to Live and All My Children have been given new life, when they go off network television, and will land on the Internet. It all centers around a deal brokered by ABC and Prospect Park. But according to the L.A. Times, the situation could be fraught with some large hurdles to overcome for it to be successful. Here are some key points below from the article on the Prospect Park- One Life to Live/All My Children online venture that are thought-provoking!
LATimes: “The economics of such a move wouldn’t be easy. Soap operas have large casts, writing staffs, producers and lots of sets. In other words, they’re not cheap. A soap can cost as much as $50 million a year to produce.
The announcement from Prospect Park — an entertainment company whose partners include former Disney executive Rich Frank that has aspirations of creating a Web entertainment giant — was very sparse on the details of how it would pull off moving the two soaps from broadcast television to the Internet.
It is also unclear who from the two soap operas is actually on board with the plan. ABC is licensing its soaps to Prospect Park, but that doesn’t necessarily mean the entire cast and crew are involved. Neither ABC or Prospect Park are commenting beyond their news release. Prospect Park will have to cut deals with the talent of the two soaps, who would probably have to take pay cuts if they want to be involved in the new versions of the shows.
Both soaps average about 2.5 million viewers, a number that may be hard to reach online. Also advertising online is not as expensive as advertising on television. Until the Internet as a distribution system and — more important — advertising on the Internet reach parity with television, the idea of network-like programming on the Web may be a plot better left to soap operas.”
So what do you think about the issues this article raises? They bring to light many of the things that many in the industry and soap fans have been pondering with no direct answers yet since this news broke!. Stay tuned for more updates on this developing story in the coming weeks.