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20 July 29th, 2013 Les Moonves on Future of CBS Soaps: “We Believe They Will Be On For a Long, Long Time!”

Photo Credit: Kathy Hutchins

Today at the TCA’s (Television Critics Association) press tour session for CBS, the network boss, Les Moonves spoke on the future, and his thoughts, on the two current daytime drama properties that air on the network … The Bold and the Beautiful and The Young and the Restless!

Moonves related: “They’re doing well. They’re profitable. They were able, a few years back, to do the shows a bit more economically. Our daytime (soaps) have gone way up this year, and their profitability has gone way up.  We believe those two soaps will be on for a long, long time.  We don’t think the form is dead.  Obviously, there are a lot less than there used to be, but we’re very pleased with what they’re doing.”

Doug Davidson (Paul, Y&R) jumped on his Twitter account to acknowledge  Moonves statements to the press, stating, “Les Moonves is Da Man. He’s supported #yr #bb for all of his years @CBS. I know! I was there! #Straight shooter #great leader. @CBSDaytime”

So are you enthusiastic over Les Moonves support of Y&R and B&B? Do you think they will continue to thrive for a years to come on the network?  Share your thoughts!

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  1. Mary SF says:

    As long as the shows are making them money and there isn’t something else available that might make them more money than those shows– then yes they will be on. But if either of those two things changes, it will be bye bye. Because in the end all the matters to the networks is the bottom line. The key words in his statement is profitability.

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  2. Kelly says:

    Was he at the helm when Guiding Light and As the World Turns were taken off the air?

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    4everdays replied

    Yes. He axed ATWT so his wife could have The Talk. I do’nt watch
    anything with Julie Chen!!! YawneR is worse than the soaps he and
    his wife destroyed. If it was on the up and up, why have her host TT?

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    Barbara from Atlanta replied

    Yes, he was in charge. Funny that you would mention that. I vividly remember his comment when ATWT was cancelled: “Only the ‘special’ soaps will survive.” It came back to me as I read this quote from him. (BTW: I still don’t know what he meant by “special soaps” but clearly the group didn’t include the Oakdale folks).

    I’ve always liked Doug Davidson and appreciate what he has done for Y&R over the years. However, I’m having a hard time becoming as supportive of Moonves as he did in his quote. Two years ago, it looked CBS would toss all of its soaps off the air. Now, Moonves and Angelica McDaniel gush on and on about how fantastic they are doing.

    The ratings for the shows have improved but they are far below what they used to be. Moreover, from a creative angle, Y&R and B&B are barely watchable.

    I’m not trying to be the voice of doom about this. I WANT these shows to survive but I just don’t see the improvements that Moonves and his crew keep fawning about. Moreover, I don’t really trust that Moonves is that supportive of these shows. They clearly have cut costs further (evident in the quality of what we see on the screen these days) and the shows must work somehow from a profit angle. However, I wouldn’t say they have made some HUGE comeback like his comment suggests.

    Sorry, I just don’t put a lot of weight into these glowing remarks. I remember the hatch job done on ATWT and GL to well to do that.

    Derrick replied

    I thought ATWT & GL were through Proctor & Gamble!!

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    Mary SF replied

    Yes, P&G produced the soaps and CBS aired them on their network. P&G owns all copyrighted material connected to those two soaps. So when CBS decided to no longer air them on their network, P&G could have sold them to another network. But P&G wanted to get out the soap opera production end of things so they didn’t bother.

  3. Pamela says:

    Thank you! I’m looking forward to another 40 years of the Young and the Restless!

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    Bill replied

    …and at least 25 more years of B&B!!

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  4. Pamela says:

    I don’t care if it’s profitability! As long as they stay on!!! Of course, they have to make a profit….it is a business after all…everyone says that like its a bad thing!

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    Mary SF replied

    Yes, nothing wrong with making money- and entertainment is a business. But supporting them as long as they make a profit, isn’t the same thing as supporting them through investment.
    If this network was truly supporting the genre, they would invest the money in hiring the best writers, producers, directors, actors, and trades people they could. They would invest in high production values and promotions. They would be interested in developing new soaps— that is supporting the genre.
    But just be willingly to air a Sony and Bell produced product as long as it makes money for you, and something else better doesn’t come along– is not IMO supporting the genre.
    And trust me, there is a way to do invest in the genre and make money, but no network is willing to go there anymore. They will air what they have until they find a good reason not to.
    So I don’t object to them wanting to make a profit– I object to them saying they are supporting the product when in fact they are not. They are profiting from it, not supporting it. Big difference.

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    Llanviewer717 replied

    Well said.

  5. BETTYEJBETTYEJ says:

    No, I don’t agree with Les at all. Onbothera shows they are breaking up marriages and turning teens into scrumbags. Nobody really work..The scripts look like what William Bell wrote and baby Brad picked up off the floor to use over and over. And getting rid of Hunter Tylo and her family, the only characters that can act.

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  6. Sandy says:

    Any business must remain profitable to ensure it’s future and it is no different in soaps. In addition to this, you must have good story lines or the actor/actresses are enticed to walk. Let’s hope the soaps do survive for years to come- long live the soaps!

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  7. Joan Faist says:

    HE CANCELLED ATWT’S. BRING IT BACK!!!!!! I don’t watch the talk and never will.

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  8. jimh(leave it to beaver) says:

    I wish he’d kept ATWT on the air…i miss Lilly, Holden, Lucinda, Luke,…i miss them all!!!

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    Justin replied

    Don’t forget Barbara and Emily! I still miss my show!

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    jimh(leave it to beaver) replied

    They were great too…especially Barbara and when they did that Upstairs Downstairs Christmas special…i taped that and watch it every Christmas season.

  9. Derrick says:

    Good news to hear!

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  10. carol says:

    GL and ATWT were much better soaps than Y&R. I have never watched TT and don’t intend to.

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  11. 4everdays says:

    I do’nt care how people spin this: The fact is that he killed ATWT and gave his
    wife a show that took the place of it. All of the doubters may change thei minds
    when there is talk of a spinoff of The Talk. The best way to save the soaps is to
    not support the other crap.

    Reply

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