News - Soap Buzz

9 November 13th, 2012 Nashville Gets Full Season Pick Up from ABC!


Great news for soaps in primetime!  The critical darling of the new season, Nashville, has received a full order pick up by ABC!

According to The Hollywood Reporter, “Heading into the fall season, the critically acclaimed Nashville received an aggressive marketing campaign ahead of its Oct. 10 premiere. Opening in Revenge‘s former time slot at 10 p.m. Wednesdays, the series scored a 2.8 rating among adults 18-49 and 8.9 million viewers, falling below industry expectations.  It easily bested its time-slot competition — CBS’ NCIS and NBC’s Chicago Fire – in the key demo but lost a significant chunk of its haul (half a point) in its second half-hour.

Thus far this season, the Connie Britton and Hayden Panettiere starrer from Lionsgate TV and ABC Studios is averaging 6 million total viewers and 2.1 rating among the advertiser-coveted 18-49 demo.  Working to its benefit, Nashville has been able to tap ancillary revenue from downloads of the T Bone Burnett-produced music from the series.”

Looks like soaps in primetime are proving to have staying power, just look at Revenge, Dallas, and now Nashville! Are you enjoying the drama from Music City thus far?  Let us know!

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  1. Sal Piscioneri says:

    yes Soaps in primetime has been refreshing. The Genre is not going away regardless of what ABC originally did with their daytime lineup…………Argh!!!!!


  2. Barbara says:

    I love Nashville, never miss it, but I also love Scandal, but I guess Scandal is not high on ABC’s list. :(


    SZima replied

    Scandal was picked up before Nashville, I believe.


  3. IBelieveinLove says:

    I’m so glad because the show is just now becoming juicy and steamy plus more Jonathan Jackson’s awesome talent of singing, writing and acting. Not sure why the lead in was taking so long to get to the good parts but I guess better late than never. doing happy dance!!!!!!!!!!


  4. Rodd says:

    I wasn’t a fan at first. I left the show to the DVR after the first fifteen minutes of the pilot. But the show has grown on me and I really like it now. Some very interesting story lines and a few duds. Hope it continues to improve and mines it’s great cast for great future stories.


  5. Sheryl Postin says:

    We are really glad for all the stars and people who are involved with the show and so happy that a night soap opera works , maybe ABC will bring OLTL back at night . Thanks again for a great article Michael.


  6. Iakovos says:

    I love NASHVILLE! Excellent news!


  7. gloria says:

    I love it!


  8. SZima says:

    I’m watching, but so far it’s not “must see” for me. It’s not bad, just not as good as I was expecting.


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