Great news for soaps in primetime! The critical darling of the new season, Nashville, has received a full order pick up by ABC!
According to The Hollywood Reporter, “Heading into the fall season, the critically acclaimed Nashville received an aggressive marketing campaign ahead of its Oct. 10 premiere. Opening in Revenge‘s former time slot at 10 p.m. Wednesdays, the series scored a 2.8 rating among adults 18-49 and 8.9 million viewers, falling below industry expectations. It easily bested its time-slot competition — CBS’ NCIS and NBC’s Chicago Fire – in the key demo but lost a significant chunk of its haul (half a point) in its second half-hour.
Thus far this season, the Connie Britton and Hayden Panettiere starrer from Lionsgate TV and ABC Studios is averaging 6 million total viewers and 2.1 rating among the advertiser-coveted 18-49 demo. Working to its benefit, Nashville has been able to tap ancillary revenue from downloads of the T Bone Burnett-produced music from the series.”
Looks like soaps in primetime are proving to have staying power, just look at Revenge, Dallas, and now Nashville! Are you enjoying the drama from Music City thus far? Let us know!