News - Soap Buzz

36 February 11th, 2016 NBC Makes It Official, Announces Days of our Lives Renewal: “We Couldn’t Be More Excited To Bring Its Fans New Stories For The 51st Season”


Following Thurday afternoon’s breaking news that Days of our Lives got its renewal pick-up by NBC, the peacock network made it official with their press release heralding that the beloved daytime drama series will live to see another day,and  continue into the 2016-2017 television season, and they could not be prouder and happier.

Jennifer Salke, President, NBC Entertainment made the announcement and said in a statement, “NBC is incredibly proud of the legacy of Days of our Lives and we couldn’t be more excited to brings its fans new stories for the 51st season. In a business where having a show remain on the air for two seasons is considered a success, what DAYS has achieved is extraordinary.”

In addition, the sub-header for the official release said “The Tales From Salem Will Continue as Beloved Series Earns Pickup Following Recent Ratings Surge.”   So far this season, DAYS is averaging a 0.90 rating, 6 share in women 18-49 and 2.901 million viewers overall in ‘most current’ ratings from Nielsen Media Research. Through the first five weeks of the current quarter, DAYS has grown to a 0.93 rating, 6 share in women 18-49, up +6% versus its 0.88 for the same period last year, and 2.993 million viewers overall, up +15% versus its 2.601 million for the same weeks last year.

NBC also noted:  “The success of the series derives from its consistent commitment to excellence in writing and storytelling — supported by a diverse ensemble of performers — and its uncanny knack for anticipating viewer interests. With its mix of classic genre traditions and groundbreaking narratives reflecting modern life, Days of our Lives remains a perennial favorite among viewers of all ages.  Days of our Lives is set in the fictitious Midwestern town of Salem. The core families are the Bradys, Hortons and DiMeras, and the multi-layered storylines involve elements of romance, adventure, mystery, comedy and drama.

Days of our Lives is produced by Corday Productions Inc. in association with Sony Pictures Television. Ken Corday is executive producer, with co-executive producers Greg Meng and Albert Alarr. Dena Higley and Josh Griffith are the head writing team.

So, what did you think about NBC executive Jennifer Salke’s comments on DAYS renewal and the network’s continue interest in Salem? Happy to hear the renewal has been made official? Share your thoughts in the comment section below!

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  1. su0000 says:

    GH doesn’t have a yearly renewal date, seems they just it roll until they don’t ..



    Matt replied

    Gh doesnt have a renewal date becasue the network owns the show. Since Sony runs Days, they have to reach an agreement with NBC when the contract is up.


  2. Johnny says:

    I couldn’t more happier! I watched DAYS since I was a kid . It’s probably my favorite TV show ever!


  3. Eddie says:

    I thought that the last few renewals have been for 2 yrs at a time. Is this renewal just for one year?


    davlestev1 replied

    Yes and if the ratings drop nbc will dump the show so let’s hope people continue tuning in


    Patrick replied

    Yeah, I don’t particularly care for; “option for additional year”

    NBC clearly states… “how magnanimous it is to celebrate a show… for 51 years.. and in the same breath… (which is true ) how a prime time show may last… if at all… 1 to 2 seasons

    so… buck up … and coulda woulda shoulda given us 2 years


    Patrick replied

    on top of that… LATEST SOD issue : Kassie DePaiva… “missed Opportunities”

    NBC / Sony / DOOL… and probably more specific… KEN CORDAY production

    RE HIRE : this gem… gold mine… class act… energetic… bubbling personality

    who enlivens any show… she’s respected… and lauded

    she shares with the fans… missed opportunity

    how much she would have loved to screen ; to REEL

    with, Billy Flynn and Judi Evans, plus

    can you imagine… what a dream ; let down

    forever wonder… what could have been

    i’ll let up ; after the 2016 emmy

  4. 4ever DAYS says:

    I am happy about the renewal, but I also know DAYS should continue improving it’s numbers or September 2017 will be the end of DAYS. Watch every episode within one day of airing and don’t give up!


  5. Jonboy says:

    Not a viewer of Days but glad for its fans.


  6. SZima says:

    Glad the show is continuing, BUT are they going to shorten their shooting schedule for 5-6 months ahead to a more normal 4-6 weeks?
    THAT is what’s wrong with this show. By the time they realize a storyline/character is NOT working, they have months worth of shows already shot, that we have to suffer through, before the story can be dropped!
    The best thing they could do for the show…and it’s viewers…is get on a shorter shooting schedule!


    Jim Preston replied

    I think elsewhere on this page that is mentioned – the fact that one of the stipulations of the contract is a shorter shooting schedule – and, I agree with you that they need to do that to see what is working, what isn’t. Right now, at least to my viewing eyes, NOT MUCH is working. The teens are not believable, Andre’s villainous hammy acting is for the birds, and Victor’s long lost brother is a tad over the top. Belle being with Phillip is also not terribly compelling.
    I enjoyed the show quite a bit more about a year or so ago with Will, Sonny,
    JJ with Paige, the story of Eve hating Jennifer – the strange baseball player who was really hiding a secret, etc. I thought the storylines were much more innovative. Right now, it seems like, it’s the same-old, same-old.
    I am glad the show got a renewal but let’s hope for some interesting storylines to warrant it’s extension.


  7. Scott (ATWT Fan) says:

    This is fantastic! The new regime has definitely re-grounded the soap back to a soap worth watching. And I cannot wait for the 51st season, along with the 52nd!


  8. john says:

    Are they going to change their filming schedule?


    Patrick replied

    I really wish with the DAYS renewal threads… this would have been addressed as a stipulation…

    I hope some one… any one… can look in to this and share ?

    Hello Mr. Fairman… any chance you can find this out…


  9. Mo says:

    Just a one year renewal? Better than not, but two would have been better.


    Frank replied

    They got renewed for 1 year, plus an option.


  10. Jimh(leave it to beaver) says:

    Lets hope this good news continues for all the remaining soaps…hopefully tptb realize soaps remain a popular and important part of daytime viewing for many years to how is the status for the other three…GH has slightly improved and speaking of GH is Hayden really Pauls daughter?


    Jules replied

    Out of line! This comment d to be deleted immediately! Michael, do something.


    Jimh(leave it to beaver) replied

    This is my insane asylum…im here to stay-FOORRREEEEVVVVVEEEEEERRRRRRR!!!!!!!!!!!!…lol


    MBmomof3 replied

    It wouldn’t be the same without you.

  11. Timmm says:

    This is great news for not only DAYS fans but for the soap opera community in general. [FOUR STRONG!] Here comes Rebecca Herbst!


  12. k/kay says:

    Nope congrats but if Fv lets her walk then GH is dead for me as a viewer ewe lost Jason Thompson stop the back stage politics she carried the story last year while Billy Miller sleep walked


    Dylan replied

    I hope DAYS does snag her. GH has completely decimated the character of Liz, and always has her come up as the loser in everything. She should be the Jessie Brewer of the modern day…Head Nurse, take charge, full love life, respected, professional…never mind chasing after a brain damaged murderer. Now, she is so desperate for a friend, she is hanging with a serial killer who terrorized her and her family for years? Plain BAD writing. BUT… the past few years, DAYS has hired some serious big name talent in the COMPLETELY wrong roles!! They NEED to hire her as someone with built in audience connections…like Taylor, Nicole’s sister. Or the oft mentioned (by fans only!) but never seen Sarah Horton. Or there are other Horton’s out there we haven’t even met yet. Or, Kate’s daughter Cassie. Or, a child Adrienne gave up for adoption in her teens. Or, even as Mimi!! With all those former teens returning as adults, Chloe, Phillip, Shawn, and Belle…. Mimi was right in that group. That could be like Guiding Light with the adult versions of the Four Musketeers Beth, Phillip, Rick, and Mindy. They have to stop hiring top notch talent in throwaway roles. Hire her as ANYONE with ANY kind of connection to ANY current DAYS veteran. It shouldn’t take 6 months for the show to realize that having Melissa Archer run around town talking to herself about an elephant statue was probably not the best outlet for her talent, or for the storylines on the show.


    Patrick replied

    Ta – Da !

    drum roll….. Ladies and Gentlemen ! I give you….

    ” Is Liz a secret super vixen ”


    she’s on the cover of the latest SOD issue w/above caption
     


    1.A beautiful woman of Domineering stature.
    2.A Woman worthy of having a religion dedicated to her. One (specifically feemale) Who has many followers and carries herself with a goddess like elegance.
    3. A strong woman who leaves an everlasting Impression on one. (see also Glamazon)

    one could clearly see Liz… escaping, if you will… not unlike Jake acting out… now it’s Liz turn.

    after all that she’s been through;

    w/ Jason
    w/ Jake
    her house burning up
    w/ herself
    with all the rest of Port Charles passing judgment and nailing her to the cross

    this is the next step and /or layer of freeing herself w/ abandon

  13. k/kay says:

    And yes Jason Thompson making the role his own we do however need a scene with him and Jess I don’t like lazy actors Jason is not one nor is Becky


    Patrick replied

    when JT made his debut… I watched his scenes… and the scenes between Ashley and Dr. Neville…

    you can really tell that Michael E. Knight… delights in his scenes with Eileen Davidson… he matter of factly… fandom excite; is in to his job with ED. it’s a LOL delight as a fan to watch

    all else about Y&R I FF’d… just don’t have the time…

    point: I stopped watching all together… when no scenes between Jill and her own son materialized.

    deleted the last 3 episodes.. so I guess I’ll never know.

    these two storylines have all the potential


  14. Matt says:

    Great news for fans of Days, glad to see we are not losing another soap, at least for another year!


    nancy dillingham replied

    And the most creative soap on the air presently. I loved the Feb. 12–Valentine show–where all the couples had “dream” or “nightmare” vignettes.
    I love that Days does something different and unexpected–and just sheer fun–for its fans. Loved most especially the 1940s-style fim noir of Patch and Kayla. That’s what I’m talking about! Thanks, writers, directors, actors, etc. Way to go!


  15. mike says:

    Mr. Fairman have you heard the rumor of the return of Chandler Massey?


    Gino replied

    Hi Mike the rumor, that I am hearing is will Horton is alive. Chandler Massey will be back on Days in about 6 months. Days tapes 5 to 6 months ahead, but they are thinking of changing it to 3 to 6 weeks ahead. Rumor is the real Will Horton was kidnapped. I hope this is true.


    4ever DAYS replied

    It’s most likely true, mike. It wouldn’t surprise me to see Chandler as Will make his return during the Friday Summer Olympics Cliffhanger (08-05-16)! There has to be something big for DAYS fans to hang in there during the 2 weeks preemption for Olypic coverage.


  16. carol says:

    This is good news I watch the show every day whether it be good or bad,heard that Chases dad is coming back. He is already started filming. So see they do bring the dead back.


  17. MBmomof3 says:

    Woo freakin’ hoo!!! Love me some Days! I would be so sad to lose another iconic soap. Congrats and keep up the great work.


    nancy dillingham replied



  18. Rich says:

    Interesting that the renewal for Days is just for one year, with an option for an additional year (similar to the deal that CBS had with the NFL for the first year of Thursday night telecasts in 2014).

    That would signal to me that NBC is hedging its bets and leaves the door open for a possible cancellation in the event that the 50th anniversary-fueled ratings bump doesn’t last in the coming months. And there is some evidence to suggest that the bump may have already evaporated.

    Hopefully, it won’t come to that, but I’m merely being realistic.


  19. Dean_Morgan says:

    As a fan for over 30 years, I love knowing Days will continue. No soap is perfect, but I have to says I am really enjoying the soap these days and I make a point to watch it off my DVR each night…I used to wait until the weekend to tackle the episodes for the week.

    While I am sure we all have favorites who are no longer on the show ( for me, it is Christie Clark’s Carrie), or favorites currently on the canvas (Suzanne Rogers is top notch in my book), I do enjoy all the current cast members and I can tell the actors are enjoying the writing, as evidenced in their performances and the way they gush in interviews about their stories.

    I do hope they can tape closer to when they air, as I think that could really fix things more quickly. I have noticed Days ads are popping up during morning and evening hours every so often, so that is great! I’d love to see the actors pop up on NBC produced talk shows… CBS does that very well.


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