In a very interesting article out over the weekend by the L.A. Times on the outlook for the fall from the major networks for their primetime lineups, it looks like NBC who lost significant revenue, in fact $81 million in 2010, is looking to breakaway from the reality series programming mode, as it looks to re-establish itself as the scripted series hub of all the networks. That is key, as that is what the peacock network was originally known for and found it’s most success with.
Now with daytime heading in the opposite direction of cheap reality series replacing their soaps, could a turnaround down the line be inevitable once everyone is craving a break from this type of programming format?
Shari Ann Brill, programing analyst noted: “ The “bigger emphasis on scripted series” is a good move. That was what kept NBC strong, that was what made the network No. 1. It’s not ‘Fear Factor, ‘ Minute to Win It” and ‘Biggest Loser.’”, Brill was especially dismissive of the strategy under previous NBC boss Jeff Zucker of “managing for margins, not ratings” — that is, making programming decisions based on profitability, with little regard for a show’s popularity. “That’s not how you run a network,” Brill said. “You might want to do that when you’re ordering office supplies.”
Sounds like this might apply also to some recent decisions made in daytime!