Ending months of speculation and rumored possible cancellation, Variety has announced that Days of our Lives has been officially renewed by NBC in a deal inked with Sony Pictures to keep the 43-year-old soap opera on the air for 18 more months, through September 2010. However, the deal has certain parameters that the show has to meet for an additional pick up for another year through 2011.
The report goes on to state that: “Shortened renewal comes as the economics of daytime television particularily soap opera – continue to sour”. NBC had been paying a licensing fee for the show around 1.7 to 1.8 million a week for the show. In the new terms, its unclear whether NBC negotiated a reduced licensing fee. Of note, is that part of the terms of the renewal are that executive producer, Ken Corday will be making some on-screen changes as well, including some cast shuffles. More official statements from “DAYS” will be forthcoming.