At today’s Television Critics Association panel for NBC in Los Angeles, Robert Greenblatt, Chairman, NBC Entertainment, addressed the future of the only soap on the peacock network, Days of our Lives.
Greenblatt said, “At the moment, we are happy with its performance. I think it will be on for a while. Talk about aging shows. My hat is off to them as they creatively keep these things going. It is the only soap that we have. I think it does relatively well for us.”
According to theHollywoodknow. who also attended the TCA’s, Greenblatt stated for all the cast changes at Days, that the network had not dictated any of those. “None of those changes have been at our request,” he said.
As to whether or not he thinks the soap might pick up additional audience once the two ABC shows air their finales, he says, “I think you might be right that some of these [soaps] going away may open up an audience. You may also be seeing this genre going into the twilight years with all the other talks shows and games shows [coming up].”