Looks like Days of our Lives new storylines, new writers, and big returns are starting to see an uptick in the ratings. According to a press release from NBC, for the week of September 7th through the 11th; DAYS had a 34-week high in women 18-49 rating and equaled its top-rated week in the women 18-34 demographic in 49 weeks, according to “live plus same day” viewing figures from Nielsen Media Research.
The series already brought back Peter Reckell and Stephen Nichols as the iconic Bo and Patch, with more major returns coming next week when popular actor Thaao Penghlis is back on the canvas in the role of Andre DiMera. The series continues to pull out all the stops to increase viewership throughout it’s 50th anniversary run.
DAYS also averaged a 0.80 rating, 6 share among women 18-49 and 0.46 rating among women 18-34 to rank #3 and #1 among network daytime series in both the women 18-49 demographic and the women 18-34 race, respectively. The show however was preempted on Monday of the ratings week for golf coverage.
In addition, Days of our Lives equaled its highest women 18-49 rating in eight months (since the week of Jan. 12-16, 0.86) and matched its highest women 18-34 rating in nearly 12 months (since Sept. 29-Oct. 3, 2014, 0.47).
For Sept. 7-11 versus the prior week, Days of our Lives jumped +11% in the women 18-49 category (0.80 vs. 0.72) and +28% in the women 18-34 demo (0.46 vs. 0.36). For the season to date, the NBC daytime drama is #7 in the women 18-49 category and #12 in the women 18-34 demo.
So do you think that this ratings uptick will continue to increase for DAYS? Are you enjoying the big returns? Share your thoughts in the comment section below!