The New York Daily News has a great piece out today about GH getting a renewal and One Life to Live’s replacement, The Revolution being axed with the post titled, “ABC keeps General Hospital after finding that canceling soaps is no sure road to success.” Ain’t that the truth!
The NY Daily News piece goes on to say: “The lesson here is some soaps may still draw a bigger audience than some of the cheaper chat shows that replace them. In this particular case, it also could be a factor that Couric reportedly preferred General Hospital as her lead-in, noting the loyalty of GH viewers and fearing she would be seen as the villain if GH were canceled. With The Revolution averaging about 1.33 million viewers a day in March, around a million fewer than General Hospital, it didn’t turn out to be a tough call. Still, soap fans call it a win, if only because General Hospital has the lowest audience of the four daytime soaps remaining on broadcast TV and thus was the most vulnerable.
This means GH can now celebrate its 50th anniversary, on April 1, 2013. While that doesn’t guarantee it a 60th, or even a 51st, it does underscore that killing a soap doesn’t automatically solve the networks’ daytime viewership problems. Soap fans argue that even though soap ratings have been declining, so have all network daytime ratings. More people work now. TV viewers have 500 channels instead of three.
Soaps haven’t lost fans in greater proportions than other programming, their supporters say, and they have the added value of being an appointment show that builds loyal audiences. TV watchers still talk about the wedding of Luke and Laura on General Hospital in 1981. Who remembers a guacamole recipe from a week ago? The tide is still flowing away from soaps. But the fate of this “Revolution” is a good reminder that if you throw away the soap, you better have another way to clean up.”
OK soapers, we thought there were some very good points made here! Would you agree? Let us know!