Since Oprah Winfrey’s OWN cable network announced their “Summer Fling with the Soaps”, which means, starting Monday July 15th fans can see the first 40 episodes of All My Children and One Life to Live produced by Prospect Park and TOLN, there has been a lot of talk as to why now would Oprah take on the soaps, when she wouldn’t before.
As fans of AMC and OLTL know, the first 40 episodes will be rebroadcast over the summer by OWN starting from episode number one of both shows.
The New York Post weighed-in on this summer acquisition by OWN stating in their headline that the decision to air the soaps both are low-risk and high-yield for Oprah’s network who has struggled at times to find an identity and a hit. Now with the success of Tyler Perry’s nighttime soap airing on OWN, The Haves and the Have Nots, AMC and OLTL are poised to be a hit as well.
New York Post’s Michael Starr said this about the move to bring AMC and OLTL on for the summer: ” OWN cable network’s deal to air repeats of online-only soaps All My Children and One Life to Live is a savvy business decision. Not only will it return both soaps to “mainstream” TV — albeit cable, and only for a limited run — but it will likely draw more eyeballs to OWN, which has made some viewership strides of late but is still struggling to forge an identity in the crowded cable landscape. “
Starr also noted the demise of SOAPnet being an opportunity for OWN to strike and bring other soaps over to the fold: “It’s also interesting to note that Disney/ABC-owned SoapNet, which aired reruns of both AMC and OLTL when they aired on the corporate mothership, is struggling — and has lost carriage on many cable and satellite providers who’ve opted instead for Disney Junior as the once-powerful daytime soap genre continues to shrink (only four soaps remain on NBC, ABC and CBS). Now OWN can tap into that niche, as well.”
NOTE: The NY Post article is not clear on one thing: Disney/ABC decided to drop SOAPNet and replace it with Disney Junior. So the cable providers were offered that. Many cable providers did not want to drop SOAPnet in the first place, which is one of the reasons some cable providers still continued to air SOAPnet.
So what do you think AMC and OLTL fans? Savvy business move on OWN’s part to bring All My Children and One Life to Live into their programming block? Do you want OWN to also acquisition General Hospital and Days of our Lives from SOAPnet too? Will you be tuning into watch AMC and OLTL so we can show OWN that soap fans will drive up their networks ratings? Share your thoughts below!