ABC Daytime put out their own press release today, pointing out that its soap, One Life to Live, fared much better in the same day ratings as the premiere of the replacement for As the World Turns, the mommie-fest talk show, The Talk.
From the release: “Against the highly-promoted debut of CBS’ The Talk, in head-to-head competition at 2 o’clock EST/1PMPST, ABC’s daytime drama One Life to Live defeated The Talk by a solid 13% in Total Viewers (2.5 million vs. 2.2 million) and 19% among Women 18-49 (690,000 vs. 581,000). ” Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/18/10
So now both networks have spun ratings in their favor. Let the games begin! ATWT fans can only hope One Life delivers a knockout punch to The Talk. So, make sure to start watching the goings-on in Llanview if you are not already on-board!