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0 July 9th, 2010 One Life’s EP, Valentini on directing new “What If’s” webisodes!

Courtesy/ABC

In a brand new feature interview with On-Air On-Soaps, One Life to Live’s head honcho, Frank Valentini discusses working with all of the ABC Daytime acting heavy hitters in the new What If web series that premiere on Monday, July 12th on both ABC.com and SOAPnet.com.   Valentini wore two hats a few months ago; while maintaining the ship over in Llanview in New York, he was able to steal away some time and come out to Los Angeles to direct these web gems with the unlikely, tantalizing, and unbelievable pairings of:  Susan Lucci and Maurice Benard,  Trevor St. John and Bradford Anderson, and Cameron Mathison and Laura Wright, who all appear next week in the first week featuring three What If’s. Valentini addressed why it is important for the soap fans to get behind this iniaitive from ABC Daytime, in a time when soaps have fallen on hard times.

Valentini:  “I don’t buy into the doom and gloom as much.  I know it’s a reality that we are in a recession and budgets are tight, but if the fans love these shows and watch these shows, and continue to support them, and support things like the What If’s, then they should get out there and say positive things.  Look, there are plenty of negative things to say about the world right now, let’s say a few positive things.  Let’s support the things we love before they go away, because then we won’t be able to say anything about them.”

In answer to the continued cancellation rumors facing One Life,  and how he and his amazing cast deal with it, Valentini offered up a very realistic approach.  “It’s a combination of pointing out what the facts are, because rumors don’t mean anything… they are just rumors.  And yes, you can re-check with the network and ask, “Is there something we should know?”  But we look at the ratings, and the sweeps period for the show, and the different segments of the audience.  Obviously, the demographic of 18-49 is very important.  From February up through May we were doing pretty well, and pretty much number three in the demos.  That is very good.  And sometimes, that number goes up, and sometimes that number goes down.  And on a good day it’s great, and on the bad days we try to sit back a minute and think, “OK, what did we do wrong?”  Everybody on our set has a great sense of humor, and they know ABC Daytime is behind us 100%, so we just keep going.”

Check out On-Air On-Soaps Video of the Day for a sneak peek at the What If with OLTL’s Todd, and GH’s Spinelli!

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