Looks like All My Children and One Life to Live may be riding the right TV ticket as news today shows that Oprah Winfrey’s struggling OWN cabler, may have turned the corner and is now on an upswing and becoming profitable for the first time!
According to Deadline.com, “Discovery CEO David Zaslav says that OWN beat his forecast that it would begin to generate cash in the second half of the year!. He told analysts this morning, in his Q2 report, that Discovery’s joint venture with Oprah Winfrey is ‘now cash flow positive and starting to pay down the investment Discovery has made in the venture.’ He attributed the acceleration to the higher fees that pay TV distributors are shelling out for OWN vs its predecessor, Discovery Health.
In addition, the channel’s rising ratings are ‘translating into significant advertising growth including signing over 30 new clients during this upfront, and driving double digit scatter pricing.’ He singled out Tyler Perry’s Have And Have Nots and Love Thy Neighbor as “bona fide hits” that contributed to 39% ratings growth among women 25-to-54 in Q2. That was ‘the highest growth of any cable network’ in the quarter and made OWN a top 20 network for women in June — and made it a top-3 network for African American women over the last eight weeks. Zaslav says that OWN’s “positive cash flow generation should continue to increase.”
So what do you think about the turn in Oprah’s profitability on OWN? Would you like to see AMC and OLTL remain there after the summer with all-new episodes? What do you think of Tyler Perry’s The Haves And The Have Nots? Share your thoughts!