News - Soap Buzz

54 July 23rd, 2013 OWN’s Summer Fling with All My Children & One Life to Live Ratings Revealed! What is Your Take On the Numbers?


Oprah Winfrey’s OWN cable network announced its Summer Fling with the Soaps a few weeks ago and thus All My Children and One Life to Live found a television home for the first time after being axed by ABC a few years back!  On OWN, the first 40 episodes of the revival of both series from TOLN, starting with episode #1, are being broadcast.

So just how did the first week of episodes do  on OWN? Well, we have published the numbers below released by TV Media Insights for the week of July 15th -19th.

Check them out and let us know what you feel about the numbers? Do you think the shows are performing well? Under performing in the cable landscape afternoon in which it is in? Or, do you think it would help if more fans of both shows tuned in to watch episodes they may have seen before? Goal of course is: for OWN to want to carry more new episodes of All My Children and One Life to Live in the future, after this ten week exclusive TV deal!

Asterisk (*) indicates new episode to OWN


* Mon July 15 12:30PM 0.1 HH, 144,000 total viewers
* Mon July 15 12:30PM 0.0 HH, 154,000 total viewers
* Mon July 15 1:00PM 0.1 HH, 152,000 total viewers
Mon July 15 1:30PM 0.1 HH, 129,000 total viewers

Tue July 16 12:00PM 0.1 HH, 101,000 total viewers
Tue July 16 12:30PM 0.0 HH, 38,000 total viewers
* Tue July 16 1:00PM 0.1 HH, 84,000 total viewers
Tue July 16 1:30PM 0.1 HH, 61,000 total viewers

Wed July 17 12:00PM 0.1 HH, 66,000 total viewers
Wed July 17 12:30PM 0.0 HH, 24,000 total viewers
* Wed July 17 1:00PM 0.1 HH, 73,000 total viewers
Wed July 17 1:30PM 0.0 HH, 40,000 total viewers

Thu July 18 12:00PM 0.1 HH, 52,000 total viewers
Thu July 18 12:30PM 0.0 HH, 46,000 total viewers
* Thu July 18 1:00PM 0.1 HH, 138,000 total viewers
Thu July 18 1:30PM 0.1 HH, 62,000 total viewers

Fri July 19 12:00PM 0.1 HH, 78,000 total viewers
Fri July 19 12:30PM 0.0 HH, 54,000 total viewers
Fri July 19 1:00PM 0.1 HH, 105,000 total viewers
Fri July 19 1:30PM 0.1 HH, 106,000 total viewers


* Mon July 15 2:00PM 0.1 HH, 123,000 total viewers
* Mon July 15 2:30PM 0.1 HH, 102,000 total viewers
* Mon July 15 3:00PM 0.1 HH, 103,000 total viewers
Mon July 15 3:30PM 0.1 HH, 66,000 total viewers

Tue July 16 2:00PM 0.1 HH, 55,000 total viewers
Tue July 16 2:30PM 0.1 HH, 54,000 total viewers
* Tue July 16 3:00PM 0.1 HH, 66,000 total viewers
Tue July 16 3:30PM 0.0 HH, 38,000 total viewers

Wed July 17 2:00PM 0.0 HH, 18,000 total viewers
Wed July 17 2:30PM 0.0 HH, 47,000 total viewers
* Wed July 17 3:00PM 0.1 HH, 136,000 total viewers
Wed July 17 3:30PM 0.1 HH, 109,000 total viewers

Thu July 18 2:00PM 0.0 HH, 32,000 total viewers
Thu July 18 2:30PM 0.0 HH, 26,000 total viewers
* Thu July 18 3:00PM 0.1 HH, 150,000 total viewers
Thu July 18 3:30PM 0.0 HH, 44,000 total viewers

Fri July 19 2:00PM 0.0 HH, 50,000 total viewers
Fri July 19 2:30PM 0.0 HH, 25,000 total viewers
Fri July 19 3:00PM 0.1 HH, 93,000 total viewers
Fri July 19 3:30PM 0.1 HH, 118,000 total viewers

Comparative data from previous weeks on OWN
July 8-12, 2013 12-2 PM: 84,800 viewers
July 8-12, 2013 3-4 PM: 145,200 viewers

June 25-29, 2013 12-2 PM (includes movie on June 27 12-2:30 PM): 106,800 viewers
June 25-29, 2013 3-4 PM (includes program on June 29 2:30-3:30 PM: 113,200 viewers

HH: Household rating. A 1.0 household rating is equivalent to 1 percent of all U.S. T.V. households.
All Times Eastern & Pacific
Source: Nielsen Media Research

Tags: , , , , ,

  1. Sharon says:

    Other than the initial promotion when the shows were first announced, neither OWN nor Oprah have done ANY advertising of the shows. Not on Facebook or Twitter. So anyone who finds out that the two shows are on OWN are finding out from other soap fans and soap sites or by pure luck. What a shame that neither OWN nor Oprah could be bothered to promote them once they got them!!!


  2. Rodd says:

    I don’t claim to totally understand ratings, but I think (hope) the ratings are respectable for what they are. A lot, if not most, fans of AMC and OLTL have already watched these shows on Hulu or another device; thus they are repeats to many. I think there would be a significant jump in the ratings if they had been first-run shows. All in all, they did OWN a good bump up.


  3. Annie says:

    I have been watching OWN, but have been a loyal OLTL fan on Hulu+ since April 29th. These numbers only track Nielsen viewers, correct?


  4. Robert in Jersey City says:

    does this mean we’re doing as good as when it was on ABC?


    Robert in New Orleans replied

    GH has on average a little over 2,000,000 viewers per day. Keep in mind this is on cable and most fans have already watched the first run of these episodes on the net.


    Tali replied

    When OL was on ABC it pulled the most views, which I believe were 2.1 – 2.3 million. It was better than GH at the time of cancellation!

  5. Barbara Weaver says:

    These soaps should be on abc. I don’t think Oprah has it.


  6. Karen says:

    It’s all well & good that Oprah has done this & I think that its a good thing..but its not available on the OWN network in Canada, so Tell me how is that fair to Canadians, who already have a tough time getting online content from some networks?…just sayin’..


    lisa replied

    I`m with you on this one Karen….I was so excited when FX Canada was carrying the shows – then the ball dropped when that was cancelled because they changed the viewing of AMC and OLTL .
    I wasn`t about to pay a hundred dollars to iTunes Canada for 50 shows either.
    Then came the news that Oprah was going to run the first 40 episodes of each show on her network…..but not Canada.
    As a fan I feel ripped off and repeatedly smacked in the face.
    At least I can still see Roger Howarth on GH albeit not as Todd.
    But I`ll def be watching him on Californication this fall.


    JeffyJC replied

    As I understand it one of the problem the IATSE union had was that it was airing on FX Canada. The claimed that violated the contract the union had with them. If that is true then that would be the reason why it is not in Canada. I don’t know when they will be able to broadcast internationally.

  7. Rose C says:

    I think it is wonderful that it is on OWN television, and more fans have acess to the show. I am watching it on the computer, only because I already saw the other episodes, and don’ t care for repeats nor do I want to miss the new ones. But happy for others, and will watch where ever I have to to get my “fix” of OLTL and AMC :-)


  8. Tali says:

    Disappointed with the numbers. I do understand that you have to be signed up with Nielsen ratings for the numbers to count. I am NOT and surely there are a lot like me. I’ve already watched them on hulu, but watching them again. Just another nail in ABC’s coffin for me, they should of never canceled them!!!


  9. MC says:

    If you go by only the new episodes then it’s not so bad. 110K for AMC/109K for OLTL. But once you start factoring in the other episodes totals go down to 85K for AMC & 73K for OLTL.

    Any way you slice it, OLTL is losing viewers in the timeslot for the network. AMC is doing better or the same as the previous week.

    I guess the question would be how many new viewers did the shows attract to the network? If by airing the shows OWN could increase their reach, that would be an added value to to the network outside of the raw numbers. And if any of those viewers stayed and watched other programs, that would be a boost as well.

    I have to wonder if as the summer goes if people will tune in to see episodes they’ve fallen behind on.


    Kiki replied

    One Life is not losing viewers, it is doing great on hulu, and is an AWESOME show, better that it was on ABC.


    MC replied

    No one is saying that OLTL is a bad show. I was just going by the numbers published. When you take the average, it is less than what they reported for the week before. I don’t have access to anything other than what was in the article, and then I did the math.

    I love OLTL. Liked on ABC & like it online. Like it on OWN.

  10. Vanessa says:

    I think the rating for both shows need some improvement. However, I don’t think these ratings include the people who DVR it and watch later. I am curious to see how they would do with a show that people haven’t already seen.


  11. moshane58 says:

    What I read last week is they are the same as the show on before they put the soaps on.So all us soap fans who are tuning in didn’t raise rating at all…HUM…I know I never watch OWN beofre the soaps and so is alot watching that didn’t before.Where are we at in the ratings.Another thing TOLN and Oprah needs to pay for advertising on networks where people watch soaps.Alot still have no clue these soaps are back.We can’t do much more on the internet trying to get the word out.We don’t have the means to advertise them.Some people said on there carrier OWN has moved up to a higher cost part of there package on satelite and cable.With her ratings not that good she needs to be in the lower packages like she was in the beginning.One question I have ask is does Nielsen book holder set the ratings.Some say yes and some say DVR is counted.But what I have read is only Nielsen box holders count.


  12. Johnny says:

    I think that many people just don’t receive OPRAH’s network – I already pay for HULU Plus just to watch AMC and OLTL – both of which by the way are not up to par to what they were on abc-tv.
    ABC-TV should be ashamed at what they did to these two iconic soaps.
    If there is any justice abc should re-insert the shows into their afternoon schedule.


  13. boes says:

    One thing is immediately clear. When it’s a “new ” episode, the numbers go up – for both shows.
    An older acquaintance of mine is watching on OWN and got confused by the repeat episodes each week. Now she watches, but only the new ones. I don’ think there are very many people out there who have either the interest or the time to watch very many repeat episodes – either on OWN or online.


  14. rebecca2 says:

    I think A) a lot of people need to pay to get her station and B) many won’t watch her station because of her original attitude.

    Maybe if she actuallly apologized for her original condescending refusal…..instead of acting like she’s come to some great realization and is “listening” to the fans like she’s doing them a favor…more people would tune in and it would be a win/win. Although of course the apology would be insincere but at least make ti instead of acdting like you’re “hearing” the fans.


    Johnny replied

    I know, it’s true, I can’t stand when she screams out ” WE HEARD you!” like she’s Santa Claus in a dress ~ I dislike the fact that she tries to come across like the giant Savior of Soaps.


    rebecca2 replied

    LOL. agree!

    Soapy replied

    SHE IS!

  15. su0000 says:

    Considering the soaps are reruns, it is doing very well..
    Most people do not watch a rerun when they already know the outcome..

    The biggest mistake;
    Putting them back on daytime air times ..

    PP should have dealt to air them during the evening 9pm`ish

    People are not home nor have the time for daytime tv..

    Only the Retired, Disabled, Mothers on assistant and Millionaires are home during the day to watch daytime tv..

    ((daytime watching is what is helping kill the soaps, people are not home))


    rebecca2 replied

    PP doesn’t need to put them on at night. You can watch them on Hulu round the clock. There’s no set time.


    Nancy replied

    Thank you. That is exactly when I can watch, after 7:00 pm or between 4:30 to 5:00 am before I go to work. I had always picked the shows up on Soap Network in the evening.


    Jody replied

    Ditto….totally agree…..there is a reason that there are only 4 left on network; daytime viewership has dwindled

    JeffyJC replied

    Yes did not make sense to me. If they started them at 3pm even they would not be competing against another soap.


  16. Linda says:

    I don’t know if the ratings are just based on Nielsen boxes alone or if other factors are used as well. Most people have already watched these episodes AMC & OLTL online or on iTunes. While others watch Y&R, B&B and Days during the 12:30-2:00 time frame. Also there are those who still don’t know AMC & OLTL are on OWN. It would be nice if OWN advertised the soaps more and if Oprah had said yes back in 2011!!


  17. Dani says:

    Are these good or bad? Someone please clarify.
    Either way, it was me who had to tell my mother in law about it being on OWN and she even gets Soap Opera Digest. My news came from Michael and FB.
    I think some promos are needed asap.


  18. Susan says:

    I have a lot to catch up on Hulu. After the first 3 weeks I got lazy. I can’t help it I like watching on tv. As soon as the episodes I haven’t seen come on, I will be watching on OWN


  19. Kat says:

    My cable company does not offer OWN on HD so the video quality is not good on my HD TV. The audio isn’t great either. Plus, I’ve already seen all the episodes on Hulu so am less inclined to watch the repeats on OWN. If OWN was in HD and the shows were first runs, I would DVR them and watch at night when I get home from work. I’ll bet a lot of people have a similar situation.


  20. Angela says:

    I was happy the shows were being broadcast on OWN because I fell behind and I really didn’t like watching on my laptop. However, I do not understand how they are showing the past episodes. The first week I must have seen the same one episode 4 times! I don’t know if someone has goofed I just don’t understand why they keep repeating the same episodes over and over. Can anyone explain this to me? I would really appreciate it.


    David replied

    Angela the new episodes of AMC are on at 1PM EST and repeated at 1:30pm EST

    The New episodes of OLTL are on at 3pm EST and repeated at 3:30pm EST.

    All other episodes aired at other times are repeats


  21. Lisa M. says:

    Well I have checked out the numbers and honestly I don’t know if they are good, bad or fair. I watch all new episodes on huluplus every Monday and have no desire to watch them again but I encourage everyone who has not seen them to support OWN. We all know that Oprah is continuously trying to get her numbers up and with the help of her good friend Tyler Perry, Iyana Vizant and so many more it is happening. So if we can put how we feel about Oprah behind us and move forward and support AMC & OLTL on OWN just maybe it will be considered to bring the soaps back to TV but that won’t happen unless we support OWN.


  22. kathyj says:

    wow i thought the ratings would be much better just wish thy would not have the repeats from the days before


  23. Nick says:

    Folks, no matter how you slice and dice these numbers, they are just not good even for a cable channel like OWN, compared to what aired there before. That can’t bode too well for PP’s plan to find a regular TV home for the soaps after they are produced for the Internet.

    I realize that lack of advertising could be an issue, as well as confusion as to the order of episodes in each half hour, not to mention that some people may have seen the episodes already. But you really do have to wonder just how many mainstream people out there truly are still interested in these soaps, beyond the loud, rabid die hards. I personally just don’t think it’s as many as the die hards think.


    Kelly replied

    I agree with you Nick. These #s do not bode well. They overall lower than what was being shown before on OWN. Given this, I doublt OWN will want to keep running these shows or even have these “fling” specials. And I’m afraid other cable outlets will be looking at these # and figure that if Oprah can’t get them to work, why even bother. I’m just hoping that PP can still continue producing them online after the initial year since they were hoping to offset some of the production cost by airing these shows somewhere. Not good news at all. :-(


  24. Michael says:

    Well, prior to their cancellations, I believe that All My Kids pulled in just under two million viewers, with One Life close to the same. I watch One Life on Hulu Plus (on my ipad), but I’m glad to see the shows on OWN. There has been zero publicity for the OWN experiment. It is important to note that the above ratings only reflect the cable TV viewers, and are not inclusive of Hulu and Itunes. One Life rocks- I h ope they get more viewers on OWN, before Oprah pulls t he plug on the ‘summer fling’.


  25. su0000 says:

    The only viewers that count are the ones watching via HuLu, pay or free, for the ”new” episodes.
    the reruns on Oprah are just another way for people who have fallen off or behind to catch up..
    Our soaps will remain on HuLu, until they die.. And the viewers on HuLu will be the numbers that, that we do not see and never will see, but they exist, are the ones that count/mater.
    Reruns are not the numbers that hold any real importance for PP only for Oprah ..

    This is for 10 weeks, only..
    If that would change, it is still reruns..


  26. Laura says:

    I’m glad OWN is showing AMC because i just am not into watching it on my computer, but why is OWN showing the same episodes over and over? They repeated the same episode back-to-back – yawn. Why show 4 episodes per day if half are repeats of the ones you just showed? Still, I’m happy it’s on tv, but show more episodes without repeats.


  27. Cher says:

    Does this count any that were DVR’d? Had issues with DVR, and only got the first episode of the day. I have since changed that.


    su0000 replied

    It makes no difference how many watch the ”reruns” on OWN/Oprah..
    It is only the new episodes on HuLu that count..
    Reruns are a whole different thing..
    They do Oprah good for her network OWN, and hopefully PP will get some new viewers from OWN airing reruns..

    PP wants to air the reruns so the people who are behind can catch up and to hopefully get some new viewers, also.

    The mistake PP made was airing the soaps during the daytime when there way fewer viewers than they could get during the evening.
    The network soaps are going down because they are shown during the daytime when people are too busy working or too busy doing many things and not home to watch..
    Daytime tv is just holding on and running cheap game and talk show to survive..
    The soaps will fall on daytime tv ..
    they need to be aired during the evening ..


  28. Char says:

    I don’t have cable. It makes no sense for me, so I can’t participate. Many of us watch programs on iPad, from iTunes. I mean, I watch cable shows, but I buy them. Like Walking Dead, DowntonAbbey etc. Cable does not represent those of us who are more par4ticular about our choices and don’t buy cable “just in the off chance” I use it.


  29. Lawrence says:

    Serves oprah right with these ratings. thats what she gets trying to profit off reruns.


  30. d.w. mckim (Mupp Freek) says:

    I’d consider these good numbers.

    If anyone was expecting network-comparable numbers, they’d be bound to be disappointed. But both PP & OWN would have more realistic expectations:

    – They’re on daytime cable
    – They’re on a station that’s in most places, a higher-tiered cable station, not part of the most basic cable package in most areas.
    – These had all been previously available online. There may be a few viewers here and there that had already seen them online tuning in to support the tv airings but these viewers largely represent those who hadn’t seen them online previously. So these are all ADDITIONAL numbers for the soaps added to what they’ve already received online. A secondary revenue stream.

    So indeed, i’d call these strong numbers! Something else that really helps put these numbers in perspective: Each individual episode is shown a few times a week, so when you add up ALL the viewings of a single episode together, you get the following picture:
    Episode #1- 222,000 viewers (two airings)
    Episode #2- 309,000 viewers (three airings)
    Episode #3- 490,000 viewers (five airings)
    Episode #4- 327,000 viewers (five airings)
    Episode #5- 159,000 viewers (three airings)
    Episode #6- 200,000 viewers (two airings)
    Episode #1- 173,000 viewers (two airings)
    Episode #2- 182,000 viewers (three airings)
    Episode #3- 334,000 viewers (five airings)
    Episode #4- 301,000 viewers (five airings)
    Episode #5- 271,000 viewers (three airings)
    Episode #6- 194,000 viewers (two airings)

    (Now of course when you add them together, all those won’t be unique viewers – some of them will have watched an episode more than once. But it doesn’t matter – it’s still someone tuning in during that time and seeing the show on the station and the ads broadcast during each showing.)


  31. Brett says:

    These figures don’t look that great, but we really need to take a few things into account when analysing these figures:

    1 A lot of people do not get OWN

    2 The episodes are shown several times so we need to add up the ratings for each screening to get a true picture (I don’t know why they show them so many times)

    3 Even before the first screening on OWN, they are in essence re-runs, as most fans have already watched them online. As loyal as some people want to be, not every one has time to watch episodes they’ve already seen.

    I’d be very interested in seeing what the figures would be like if OWN aired them before HULU.


  32. Lisa Z. says:

    It is difficult to get a true reading on these statistics. All of these episodes are reruns. Each episode is shown on OWN more than once. The schedule would be somewhat confusing for the casual viewer of OLTL. First an OWN rerun is shown then a “new” episode, and then a rerun of that “new” episode (I think). On my Time Warner cable guide, the description of the OLTL did not match the episode when I watched it. One day it said that a “MORE” episode was being shown, and that was incorrect.

    I boycotted OWN after Oprah made those very negative remarks about the soaps. I did not expect her to carry the soaps if she could not afford it, but her remarks would discourage potential backers/investors which theoretically could have or did delay the reboots. Now I am certainly willing to check out the programs being shown on OWN and I am watching OWN on a regular basis. When and if OLTL is no longer being shown on OWN, I will not watch this channel anymore. It is definitely possible that by showing the soaps on OWN, more viewers will tune into this channel to watch Oprah’s other shows. This should be worth it to Oprah even if there are not an amazing number of viewers for these soaps.


  33. kcphilly says:

    The “new” episodes seem to be doing decently. I don’t get why they are rerun so much unless she is trying to fill up airtime cheaply.

    In response to a comment I saw above about putting the shows on at night, I believe the person was talking about OWN putting them on at night, not the hulu because of course those are “anytime” viewing. That’s not PP’s issue though. That’s whoever does programming at OWN.

    I wish they would just do the “new” episodes during the week and then a marathon of each weeks episodes on the weekend like soapnet does.


  34. Mike says:

    No only what they have done to our OLTL on ABC but GL on CBS and the other soaps they have cancelled.. It is so sad! Thank you PP for getting this online and it keeps getting better everyday. OWN should have step up when all the Soaps were starting to be drop by our dear network execs.!!!!! A day late and a dollar short!


  35. OLTLfan says:

    I am not really well versed in reading what the numbers mean but if these are considered mediocre, then there are factors involved. Number one, these are reruns so for that many to be watching reruns may not necessarily be a bad thing. Second, many folks who have watched them on Hulu are not watching so their numbers are not added in. Third, many cable providers may not carry OWN depending on where you live. So all of those things can play a part, but that is just my take. If fans are not watching due to being angry with Oprah, well all I can say to that is that I don’t believe in cutting off my nose to spite my face. The soaps need a home; if they get one, perhaps the new ones can be shown as well and repeated on Hulu like GH. Whatever my personal feelings toward Oprah is, I am concerned with the show’s success so I will support whatever venture PP uses to get them back on a network. That is the bigger picture for me.


  36. brian says:

    Please Please Please understand that to most OLTL / AMC fans, these are REPEATS !!!

    Hopefully they continue on OWN once new epsodes air. Then we will see the true ratings.


  37. Tasha Jones says:

    I looked on owns website and my tv schedule and these shows are not listed? What has happened? Is it because I am in Canada?


  38. Sam Raven says:

    If the soaps run new shows every day stop running them on Hulu while they are on OWN we might see a spike in viewership. Who will watch a show on tv that they have already seen on the internet? Also more promotion of the shows should bring in an audience of about 500,000 which would be nice and move on from there. People will watch both soaps even on OWN because of loyalty, they need to get rid of the reruns.


Leave a comment