ABC Daytime’s new lifestyle program The Chew, which replaced the canceled All My Children debut on Monday to solid numbers!
According to Deadline.com, “The food-themed series drew 2.5 million viewers for its premiere and 590,000 women 18-49. That was higher than last year’s series premiere of CBS’ The Talk (2.2 million viewers, 568,000 women 18-49), which also replaced a long-running soap. (The Chew did better than The Talk debut in the other women demos too.) Additionally, The Chew matched AMC‘s most recent available weekly audience (for September 12-16) and beat the departing soap in women 18-49 (590,000 vs. 532,000). It exceeded AMC‘s 2010-11 season averages in total viewers (2.5 million vs. 2.4 million) and women 18-49 (590,000/0.9 rating vs. 541,000/0.8 rating).
At a fraction of the cost of a daytime drama, if The Chew doesn’t drop dramatically, it should improve ABC’s bottom line significantly. Ironically, the level of interest in The Chew may have surpassed ABC’s own expectations — I hear the show’s website crashed yesterday because it couldn’t handle the incoming traffic. Or it was die-hard AMC fans sabotaging their show’s replacement!”
OK soapers, so either its a case of curiousity that made every one tune-in and the show won’t sustain itself over the next several months, or we are all in big trouble and the four soap remaining will be in danger also if they don’t construct more innovative ways to bring back the audience and increase eyeballs, since a show like this that cost 40% less than a soap opera is far more appealing to a network’s bottom line dollar business plans.