After the initial news came out this morning, in an letter to fans via Prospect Park’s Jeff Kwatinetz and Rich Frank, that the company has decided to reduce the number of episodes of All My Children and One Life to Live to two episodes each per week starting next Monday, May 20th, many fans were initially startled. However Kwatinetz spoke to ABC Soaps In Depth to clarify a few things on the decision. Here is an excerpt!
Kwatinetz on what the decision to cut back on episodes means to the future of the two soaps: “It’s good. We’ve been getting millions of views. We’re off to a great start. The data is pretty clear. People aren’t watching like they watched it before. We should have expected this. We thought it’d be a lot…I don’t know why, but our initial instinct was that people were going to watch them like they watched them on ABC. But the truth is they’re watching them more like they watch shows on-line, and people are just falling behind. They think that there are too many episodes, and they don’t like missing shows or getting behind. Another factor has been the fast paced-nature of the episodes themselves. We don’t want to slow them down so people feel like it is okay to miss a show. People are telling us – and you have your own experiences – that if they miss one of our shows they feel like they have to go back, they can’t just pick up. ”
Kwatinetz also relates how, if at all, the new viewing schedule will affect the shows pacing and what were already planned for cliffhangers. He feels that is one of the reasons the change in schedule is important because people are watching the new OLTL and AMC like other on-line viewing habits, instead of traditional soap viewing.
What are your thoughts on Jeff’s comments? Let us know!