The New York Times Media Decoder blog has an item on the resurrection of beloved soap operas All My Children and One Life to Live and their officially announced upcoming new home online, which could signal exciting times ahead for media convergence in the digital age.
In an interview with Prospect Park’s Jeff Kwatinetz, (whose company’s first attempt to bring the shows from ABC to an The Online Network fizzled at the end of 2011) the executive paid tribute to the power of the soap fans who continued to will this project forward, and because of that, how Prospect Park continued to come up with solutions and a framework to make the soaps have a a second life!
Kwatinetz stated, “I know it’s been a long journey, but the timing is actually fortuitous as TV viewing is evolving rapidly in our direction. The adoption of online TV in the last year has begun to move exponentially as viewers start to realize the immense advantages digital distribution affords. But all of that is unmatched compared to the relentless fan support. Since they didn’t give up, either did we.”
In addition, the N.Y. Times was quick to point out, “It is a bold bet that the Web — because of the proliferation of broadband, Internet-enabled TVs and the iPad — is now a practical way to funnel traditional shows to viewers. If the popularity of streamed 30-minute and 60-minute shows on Netflix and Hulu is any indication, consumers are ready to move beyond using the Web for bite-size video.”
What do you think of Kwatinetz comments? Are you ready to embrace watching these soaps online, much like you do when you want to catch an episode of B&B, Y&R, GH and DAYS that now post episodes the same day as they air? Weigh-in!