In a brand new interview feature out today with Forbes, Lesleyann Cukor, Prospect Park’s Jeff Kwatinetz, the man behind the revivals of All My Children and One Life to Live, discusses his theories and decisions on how the two soap operas will be distributed to the viewing audience, and what to expect from the marketing and the business model aspect of the two soaps to ensure its success!
Kwatinetz also noted that there will be 210 new episodes each year of All My Children and One Life to Live produced and put on their digital platforms from Hulu, HuluPlus, and iTunes! Here are some excerpts from the interview below!
Kwatinetz notes on how the new AMC and OLTL will be marketed to fans, “We will do everything from digital/social media coverage, including Facebook, Twitter, and YouTube, to promotional spots on iTunes and Hulu. We’ll also cover traditional marketing with radio and TV spots, as well as billboards and print advertising. Social Media is a huge part of our marketing plan. It’s everywhere right now. Everyone is looking on Facebook and Twitter for updates about the show.”
Kwatinetz on how he will monetize the soap venture: “Hulu is advertising supported distribution, and they run 30 second commercial spots just like traditional television. iTunes is pay-per-download. We’ll also have sponsorships and integration opportunities.”
Kwatinetz on the availability of newly archived episodes: “The content will always be available on Hulu Plus and iTunes. As soon as someone hears about the shows, they can subscribe and begin watching from Episode 1, no matter how far along we are in the story.”
So AMC and OLTL fans, what do you think of the plans for your favorite soaps? Are you on board and excited about 210 new episodes a year, when last year there were zero? What do you think about the distribution and social media aspects of the plan to ensure visibility? Weigh-in!