News - Soap Buzz

37 April 10th, 2013 Prospect Park’s Jeff Kwatinetz Speaks With Forbes On Resurrecting The Soap Opera Online!

Courtesy/JeffKwatinetz.com

In a brand new interview feature out today with Forbes, Lesleyann Cukor, Prospect Park’s Jeff Kwatinetz, the man behind the revivals of All My Children and One Life to Live, discusses his theories and decisions on how the two soap operas will be distributed to the viewing audience, and what to expect from the marketing and the business model aspect of  the two soaps to ensure its success!

Kwatinetz also noted that there will be 210 new episodes each year of All My Children and One Life to Live produced and put on their digital platforms from Hulu, HuluPlus, and iTunes!  Here are some excerpts from the interview below!

Kwatinetz notes on how the new AMC and OLTL will be marketed to fans,  “We will do everything from digital/social media coverage, including Facebook, Twitter, and YouTube, to promotional spots on iTunes and Hulu. We’ll also cover traditional marketing with radio and TV spots, as well as billboards and print advertising.  Social Media is a huge part of our marketing plan. It’s everywhere right now. Everyone is looking on Facebook and Twitter for updates about the show.”

Kwatinetz on how he will monetize the soap venture:  “Hulu is advertising supported distribution, and they run 30 second commercial spots just like traditional television.  iTunes is pay-per-download. We’ll also have sponsorships and integration opportunities.”

Kwatinetz on the availability of newly archived episodes:   “The content will always be available on Hulu Plus and iTunes. As soon as someone hears about the shows, they can subscribe and begin watching from Episode 1, no matter how far along we are in the story.”

So AMC and OLTL fans, what do you think of the plans for your favorite soaps?  Are you on board and excited about 210 new episodes a year, when last year there were zero? What do you think about the distribution and social media aspects of the plan to ensure visibility?  Weigh-in!

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  1. jimh says:

    Hope it works out…now also bring back Dark Shadows and The Edge Of Night! Ironically both of these were cancelled by abc…DS in 1971…EON in the early 1980s but EON did have a long run on cbs first. Both shows could be reintroduced with all new actors since both shows have been gone for a very long time!

    Reply

    mgb357 replied

    We are so excited to get back OLTL… Now we can watch it anytime and anywhere.

    You are right about The Edge of Night – loved their murder mysteries and
    Dark Shadows was fun and mysterious and classic.

    Lets support these revitalized shows and the genre!

    Hope these guys backing this venture become wealthy beyond their dreams!

    Reply

    Bill Wilson replied

    LOVE the idea of bringing back “Edge.” Glad I’m not the only one who was thinking about that. As to “Dark Shadows,” I suspect that that one may have run its course in its initial five-year run. Don’t know if the novelty of that format could sustain itself as easily as can traditional soap operas. I mean, try and imagine an elderly Barnabas commemorating 50 years of Collinwood at the Vampire’s Ball! LOL!

    Reply

    jimh replied

    I would actually love a Vampires Ball! that would be great for Halloween! Dark Shadows revival could work but not 5 days a week and year long! Maybe original epidodes for 6 months then air 6 months of repeats like Mary Hartman did in the 70s. DSs original run burned itself out by too quick time travel storylines too soon after the other and too quick pace that made the show confusing at times, especially if you missed an epidode. Had Dan Curtis slowed it down a bit and gave some characters a little time for a normal life like he did in the shows first 2 years it coulve last a few more years. i actually have plans to make some fan made videos for utube which i hope to put on sometime in 2014 that shows what could have happened after the show had ended! Loved EONs mysteries and that one could have another successful run. They could get a new Mike and Nancy, and bring back all of Gerladines family with recasts too or with all new characters! These two soaps were so different and thats whats missing in daytime today and primetime…the different types of soaps we had in the 60s: The horror stories of Dark Shadows and Strange Paradise, the crimes,and mysteries of Edge of Night. the family dramas of the Mathews family on Another World ect, and the medical stories of General Hospital and Hope Memorial of The Doctors…i consider the 1960s as tvs best decade because of the huge selection of different programs morning, noon, and night offered on just three networks and it was all free!!! (but back then you had to watch when shows first aired or wait for reruns because there was no vcrs or on demand ect. However tv viewing seemed more fun knowing millions were watching at the same time…but i guess i could be just an old fuddy duddy(is that correct? lol) Thanks for the reply!

    mgb357 replied

    The Edge of Night , was so brilliantly written, I think by a man named Henry Slesar. and in fact I thought that when the ABC version was cancelled, that he moved on to One Life to Live.

    He never introduced a character that did not have a purpose, and every piece of dialogue moved the story along. The murder mysteries were so well written.

    I remember the Whitmey family and the son named Jonah who was thought to have died in a car accident, but in fact faked his death and then took Mike and Nancy’s daughter hostage, after romancing her. It was brilliant.

    i think he died falling out of a tower. Loved that show

    Bill Wilson replied

    My favorite was the “Mansion of the Damned” storyline … I remember watching “Edge” right after GH, during the L&L heyday and marveling at the late Kim Hunter’s performance as aging starlet Nola Madison. And to my knowledge, “Edge” was the only soap in history to enjoy a larger MALE audience than female. Food for thought, eh, PP?

    mgb357 replied

    just checked wikopedia

    Henry Slesar was in fact the head writer for Edge from 1956 to 1984!!
    And then went on to One Life to Live , during the glory years of the Buchanons and Eterna, he may have even invented Mitch Lawrence.

    He also wrote forthe Search for Tomorrow and Somerset too.And
    Alfred Hitchcock Presents too. He has an anthology book of the Hitchcock short stories.

    Wow, his typewriter must have been burning all those years.

    I believe he died in 2002. RIP Henry Slesar!

  2. El rizzo says:

    I’m so on board and can’t flipping wait!!

    Reply

  3. Gem says:

    Can’t wait for OLTL to start. Great idea and I believe this is where television is headed. Hulu runs acceptable commericials too, not like on Broadcast tv where they take up almost half the hour.

    Reply

    Elizabeth replied

    I heard there are going to be Limited commercials too. I hated all the commercials with Network TV

    Reply

  4. brian says:

    Us Canadians still need to know hpw we can view the shows… please, the date is getting nearer !

    Reply

    Don replied

    Brian.

    If you are being blocked because of IP issues on your computer, there is such a thing as “spoofing software” than can fool the internet into thinking you are in the states. I don’t know the names of such software, but there are some computer gurus up there in Canada that will know.

    Reply

  5. ethel says:

    didn’t know the eppy’s will always be available…………….i was under the impression the hulu only keeps shows for a week………………

    Reply

    Derek replied

    Regular hulu does. But he says hulu plus will always have them.

    Reply

    ethel replied

    thanks for clearing that up for me!

  6. louisa says:

    I can’t wait….. its been too long.i’m so excited. i miss my soap family…… 29th hurry i need my soaps !!!!

    Reply

  7. Llanviewer717 says:

    Thank you for linking to the article. Sounds like they have thought of everything. I am impressed that they plan 210 new episodes per year. The marketing plan sounds great. My question about archived episodes has been answered. It is so exciting to witness and participate in this transition in the entertainment industry.
    We are making history here folks!!!!!!!!!!!

    Reply

  8. Christina says:

    I am SO on board. I cannot wait, ONLY 19 more days!!

    Reply

  9. Peggy Hegner says:

    These guys really know their stuff! The marketing plan sounds perfect! I just know these two soaps are going to be a tremendous success! I can’t wait for the first episodes!

    Reply

  10. JeffyJC says:

    So it will be available long term on Hulu Plus and I tunes . Which means limited time for the free Ad supported Hulu. Interesting.

    Reply

    Joshua replied

    HuluPLUS is only $7.99 a month and in this case, you will have a permanent library available of the shows.

    Most people spend this much PER DAY on a pack of cigarettes and alcohol.

    Reply

    susan M. replied

    I will watch them on the regular hulu (free). I have alway’s watched these soaps for free all these years and will continue to… I have enough bills to pay each month.

  11. Sarah Uthoff says:

    I’m glad they are coming back. I’ll be watching even though AMC and OLTL weren’t ever my soaps because I want to support this and I hope it succeeds. I think iTunes and Hulu are both good choices for distribution. I haven’t seen a lot of social media yet though not done by the individual actors. I hope they understand having social media means more than saying they have social media and securing the accounts. I hope it works so well that other soaps can come back too or new ones can become widely known.

    Reply

  12. emtk says:

    I’m just so happy OLTL is coming back! I’ve missed it so much!

    Reply

    susan M. replied

    Me TOO!

    Reply

  13. Joshua says:

    1) Bought the Roku box and hooked up to TV (CHECK!)
    2) Subscribed to HuluPLUS (CHECK!)

    I am so glad I am going to be able to lay in bed and watch my soaps on my TV and NOT sit upright in my chair and watch them on my tiny TV screen.

    If you guys haven’t bought a Roku box ($100) and hooked it up to your TV, you should. I have already become addicted to all that Roku/streaming has to offer and my soaps haven’t even started yet!!!

    Reply

    Bill Wilson replied

    Oh, and by the way, you can get a Roku box for as cheap as $50! I bought 4!

    Reply

  14. kim says:

    My only problem is that i have a few friends who loved both soaps but cant afford internet to watch them. They can come over and watch on my laptop with me but we cant always meet at the same time…and i cant let them borrow my laptop because i need it for work as well.

    Reply

  15. Kathy says:

    I have been enjoying watching various shows on Hulu plus. My iPad and I are ready. I plan to watch both soaps. I was just watching AMC. I hope they are watchable. I am only watching Y&R right now. Still boycotting ABC. B&B and DOOL are boring to me. So, yes, I am ready!

    Reply

  16. Lin says:

    I’m very excited but have some questions. What time will they be first shown? How long will a particular episode be free to view? what about people who don’t have time to watch until the weekend?

    Reply

    Joshua replied

    Lin, people that don’t have time to watch until the weekend are going to be spoiled by this.

    You will simply go to your HuluPLUS account (only $7.99 per month) and que up all the “One Life to Live” episodes and they will play back-to-back for you with perhaps 3 minutes worth of commercials during each episode.

    Unlike SOAPNet, you won’t have to start watching at a certain time. Any time you wish is cool: on a Saturday at 8:35 a.m., on a Sunday at 4:20 p.m., you’re in control on HuluPLUS. It’s sweeeeeet!!!

    And you can pause the shows, rewind or watch each one over a million times. I mean, sweeeeeet city, U.S.A.!

    Reply

    Johnny replied

    I know, it’s pretty cool, I have a Roku box and I have already subscribed to HULU PLUS – I don’t mind paying the modest monthly fee, Lord knows I work enough hours to pay for it.
    I get a little embarressed when people write on Facebook “what channel will it be on, and what time – I didn’t know it was coming back to TV” – it’s like, for cryin’ out loud where have you been –
    I don’t think I’m any computer whiz but it doesn’t take a rocket scientist to figure out how to stream something -

    susan M. replied

    I read on this site 4/29 at 12:00pm for a half hour only. Free to view on regular Hulu.
    They will show the episodes if you miss them you can watch them I guess anytime of the day but viewing is limited for one week . In less you want to pay on
    Hulu plus for $7.99 a month with unlimited viewing.

    Reply

  17. Bev says:

    Well I think that it is terrible that prospect park could not work out a deal with General Hospital so that the characters of John McBain, Todd and Starr Manning could keep their parts. As far as them coming back to GH with new characters sucks! And prospect park really does not care about what fans have to say.

    Reply

  18. Bev says:

    Well I think that it is terrible that prospect park could not work out a deal with General Hospital so that the characters of John Mc Bain, Todd and Starr Manning could keep their parts. As far as them coming back to GH with new characters sucks! And prospect park really does not care about what fans have to say.

    Reply

    ihatethechew replied

    I could not agree with you more. Suspect Park is lucky that soap fans are such a loyal bunch. What they did to Kristen Alderson and Michael Easton is horrible. Playing hardball with the people from GH cut off their nose to spite their face. They could have used GH to keep the characters alive on network TV and could have been able to advertise AMC/OLTL during GH.
    They lied when they said they were loaning the characters to GH. Does anyone remember the false promises to start up the shows online shortly after they left ABC? When they mysteriously kept quiet, signing a few actors without much info until pulling the plug? GH did us a favor by keeping OLTL alive NOT until PP brought the show back because PP wouldn’t even respond. Everyone was just waiting for their rights to expire hoping that someone would pick up the shows after that. There was no “loaning.”

    PP didn’t care about us then and they don’t care now. After reading this “feel good” interview PP would like us to think they have committed to these shows for the next few years. DON’T count on it! PP is not using its own money for this venture. They will bail out if this is not a financial success. Let’s hope they give it a fair chance because it’s doubtful this will make money right from the start. This will likely take time to develop an audience which is a major reason why “partnering” with GH would have been such a good idea.

    Reply

  19. Soap fan says:

    The reporter’s name is Lesleyann Coker. :) she’s the co-author of Boob Tube, a novel about the soap opera world. Also a fmr writer for Soap Opera Weekly.

    Reply

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