The ratings for the week of March 21-25th are out and there were some ups and some downs. On the upside, three daytime dramas scored gains in total viewers for the week: The Young and the Restless (+29,000), The Bold and the Beautiful (+78,000), and General Hospital (+18,000).
However for Days of our Lives, their viewership has continued on a downward turn losing another -49,000, but also of note is the total viewers for the week were at 2,185,000. That also ties an all-time low in households in the ratings share for the long-running NBC soap opera.
And while three soaps showed gains in their overall audience, the key womens 18-49 demo showed three daytime dramas hitting lows in viewers and ratings share: Y&R, B&B, and DAYS. Only, GH was in the plus column.
In addition, GH was the only show to be in the plus side in viewers in the 18-34 and 25-54 womens demo. View the entire ratings picture via SON here.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,724,000 (+29,000/-79,000)
2. B&B 3,635,000 (+78,000/+47,000)
3. GH 2,866,000 (+18,000/+102,000)
4. DAYS 2,185,000 (-49,000/-85,000)
Women 18-49 Viewers
1. Y&R 620,000 (-10,000/-133,000) <—— new low *
2. B&B 485,000 (-4,000/-123,000) <—— ties low **
3. GH 475,000 (+6,000/-6,000)
4. DAYS 389,000 (-2,000/-55,000) <—— new low (2nd straight week) ***
So, what do you think of the ratings performance of your favorite soap? What would you do if you were the executive producer, or network programming executive to help increase viewership for the daytime drama you follow, or love the most? Share your thoughts in the comment section below!