The ratings are out for the week of October 31st through November 4th, and overall it was not a good week for your favorite network daytime drama series. All four came up with losses in the total viewer column led by The Young and the Restless with -32,000.
ABC’s General Hospital lost the least with -3,000 average total viewers. All soaps are well-behind where they were last week at that time a year ago, except The Bold and the Beautiful who while losing -29,000 for this ratings period is still up +168,000 from this same time last year.
Days of our Lives is down from this year at this year overall, but last year at this time was the series 50th anniversary storylines centering around the return of Bo Brady (Peter Reckell) and his subsequent death.
The good news for DAYS is that it gained (+8,000) in the all important 18-49 womens demo for this ratings period. Only one other soap, Y&R also showed gains in the demo (+22,000). Y&R also gained across the board in all key demos as well, the only soap to do so, adding 18-34 and 25-54 viewers.
Unfortunately, General Hospital was down in all key demos. It was the only soap to do so for the ratings week. You can view the entire ratings picture via SON here.
Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,594,000 (-32,000/-265,000)
2. The Bold and the Beautiful 3,688,000 (-29,000/+168,000)
3. General Hospital 2,638,000 (-3,000/-239,000)
4. Days of our Lives 2,172,000 (-10,000/-549,000)
Women 18-49 Viewers
1. The Young and the Restless 596,000 (+22,000/-197,000)
2. The Bold and the Beautiful 491,000 (-10,000/-57,000)
3. General Hospital 450,000 (-2,000/-109,000)
4. Days of our Lives 379,000 (+8,000/-176,000)
So, it’s time for you to be our Soap Opera Executive Armchair Quarterback: Which soap opera do you think is working? Which soap opera needs the most help? What constructive ways would you attempt to fix it if you were in charge? Share your thoughts and plans in the comment section below!