Days of our Lives overall showed some strong gains for the ratings period of the week of April 28th -May 2, 2014! First, DAYS along with the three other networks soap operas gained in total viewers!
The Bold and the Beautiful scored the most additions with + 202,000, followed by DAYS with + 87,000, Y&R with 68,000, and finally General Hospital with +22,000.
However in the key demos, Days of our Lives showed increases in women 18-49, 18-34, 25-54, and The Young and the Restless rebounded in the 18-49 in total viewers for the demo, and showed gains in the 25-54 category. Y&R though still had it’s lowest all-time rating share once again in the 18-49 demo for a fourth week running! Check out the entire ratings picture here via SON.
Now its time for you to be this week’s Soap Opera Executive Armchair Quarterback! What is working for you on your favorite soaps? What stories need fixing? Who would you like to see return to you favorite soaps to give the series an extra lift? Share your thoughts below!