Here’s some good news going into the holidays for your favorite soaps, and with only be a small amount of daytime dramas left on your screens, even though we may squabble and take sides on what is our favorite soap of all-time or at the moment, when the ratings are up it helps the sum of the total!
And that was the case for the most part for the ratings for the week of December 8th through December 12th, which featured some emotional stories and more. In total viewers all four network soaps were up! Leading the pack with the most gains was The Bold and the Beautiful as expected with the final episodes of young heroine Kim Matula as Hope as she says her goodbyes to Liam (Scott Clifton) and heads off to Milan. B&B gained +283,000 bringing its total to 3,770,000 . The show also gained in key demos; women 18-49, 18-34 (most of all soaps), but was in the minus column in women 25-54.
Also with a strong showing was ABC’s General Hospital which had a week of drama that included Nina (Michelle Stafford) and Franco (Roger Howarth) being caught with Ava’s (Maura West) baby, Ava being arrested for Connie’s murder, Sonny (Maurice Benard) telling Carly (Laura Wright) to never come back to see him in prison, and the heartbreaking final scenes of Kelly Thiebaud as Britt.
GH was back over the 3 million mark with 3,035,000 gaining +70,000 in total viewers. However, GH scored gains in all key women’s demos and the most in 18-49 and 25-54 categories of all the daytime dramas.
The Young and the Restless also delivered strong gains with +186,000 bringing its number one lead in total viewers to 4,758,000. Phyllis (Gina Tognoni) finding out about Jack (Peter Bergman) and Kelly’s (Cady McClain) relationship, the continued Adam Newman (Justin Hartley) return plot, and the reveal scene where Michael (Christian LeBlanc) tells Lauren (Tracey E. Bregman) he has prostate cancer, Dylan’s (Steve Burton) marriage proposal to Avery ( Jessica Collins) and Ashley (Eileen Davidson) and Stitch (Sean Carrigan) having sex in the shower were just a few of the happenings in Genoa City. Y&R remained in first place in all key demo categories 18-49, 18-34 (although they lost viewers in this demo), and 24-54.
Finally, Days of our Lives also gained in total viewers adding +55,000 to come in for the week with 2, 445,000 which featured the further introduction of One Life to Live favorite, Melissa Archer as Serena Mason and her relationship with Eric Brady (Greg Vaughan), what Melanie’s (Molly Burnett) secret is, and Will (Guy Wilson) coming home as Sonny (Freddie Smith) is still reeling from finding his ex Paul (Christopher Sean) is in Salem and more. In key demos, DAYS gained in women 18-34, but was in the minus column in the 18-49 and 25-54. View the entire ratings picture courtesy of SON here.
So, what do you think of the ratings week performances of your favorite soaps? Put on your Soap Opera Programming Executive Armchair Quarterback hat and let us know, what is working for you on your soap? What would you do, if anything, to make it even better? Comment below.