The ratings are out for the week of September 28th through October 2nd, and all four network daytime dramas increased in total viewers.
Leading the pack, and bouncing back from a loss the following week was CBS’ The Young and the Restless. The number one soap added +213,000 total viewers, followed by The Bold and the Beautiful which rebounded adding +178,000.
Both daytime dramas showed a 5% increase from the previous ratings. Y&R and B&B also showed gains in the 18-49 womens demo, while Y&R is still tying a low for the rating shares in that category. NBC’s Days of our Lives reports it had its most-watched week in over 7 months bringing in a total viewer average count of 2,496,000, with a weekly increase of +86,000. The show also gained viewers in the 18-49 and 18-24 demos.
General Hospital also was in the positive, adding 7,000 total viewers for the ratings week bringing it to 2,600,000. However, GH found itself in the minus column in the 18-49, 18-34, and 25-54 womens demo categories.
To view the entire ratings picture courtesy of SON click here.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,612,000 (+213,000/+28,000)
2. B&B 3,630,000 (+178,000/-92,000)
3. GH 2,600,000 (+7,000/-229,000)
4. DAYS 2,496,000 (+86,000/+3,000)
So, taking a look a the performance of your favorite soap, how do you predict the ratings may change in the coming weeks? Do you think Y&R will increase because of the Adam reveal? Will B&B because of the Ridge/Caroline/Thomas reveal? Will GH continue to increase total viewer count under new or revised long story from new head writers: Jean Passanante and Shelly Altman? And, will DAYS finally have its major resurgence as it goes through the next few months of story through their 50th anniversary in November? Share your predictions in the comment section below!