For the ratings period of March 17th-21st, it was the CBS Daytime lineup of soaps; The Bold and the Beautiful and The Young and the Restless that showed a significant gain in the total viewing audience numbers! In addition, General Hospital and Days of our Lives also saw some small gains. This comes off a bad ratings week previously, when all the soaps lost viewers.
In the latest numbers, The Bold and the Beautiful added + 356,000 viewers for the ratings week giving it a total of 3,885,000, while The Young an the Restless added +288,000 giving it 4,942,000 for the week in total viewers. Y&R was also the number one show in all the key demos.
Over at ABC”s General Hospital, the series added +41,000 giving it a total for the week of 2,641,000, and for NBC’s Days of our Lives, they added +30,000 giving it 2,476,000 for the ratings period. To view the entire ratings picture via SON click here!
Time for you to be our Soap Opera Programming Executive Armchair Quarterback! With the ups and downs in the ratings over the last month or so, where one week soaps are down, one week they are up, what is working on your favorite soaps? Which soap has your tuning in the most? What changes would you make that you think would help increase viewership and make the viewers stay put? Let us know!