Steve’s proposal to Kayla, the arrival of Abigail (Marci Miller’s debut), and Brady making quite a disturbing discovery about Theresa were just some of the plotpoints that gave Days of our Lives a nice boost in total viewers and key demos for the ratings period of November 7th through the 11th.
As well, CBS’ The Bold and the Beautiful scored solid gains in total viewers across all key demos. B&B added the most viewers of the week of any soap at + 125,000 and they tied with DAYS for the most viewers added in the 18-34 womens demo. However, DAYS added the most viewers for women 18-49 and 25-54 of any soap.
The Young and the Restless took the biggest hit in total viewers losing -94,000 for their average weekly total viewer tally at 4.5 million. The number one soap also lost the most viewers in the 25-54 women demo.
General Hospital also saw some minor losses. The lone ABC daytime drama series was down 16,000 total viewers from the previous week. In the key demos, GH stayed mostly on par with last week at this time either adding, or subtracting 1,000 viewers in the category.
View the complete ratings picture courtesy of SON here.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,500,000 (-94,000/-517,000)
2. B&B 3,813,000 (+125,000/+111,000)
3. GH 2,622,000 (-16,000/-222,000)
4. DAYS 2,272,000 (+100,000/-534,000)
1. Y&R 573,000 (-23,000/-238,000)
2. B&B 510,000 (+19,000/-110,000)
3. GH 451,000 (+1,000/-70,000)
4. DAYS 402,000 (+23,000/-166,000)