The ratings are out for the week of May 23 through the 27th, and hardest hit was NBC’s Days of our Lives. Unfortunately, the series hit multiple all-time lows, according to the latest Nielsen data. In total viewers, DAYS tallied an average of 2,081,000. Their previous series low was 2,154,000 back for the week of April 13-17 of 2015. In addition, the long-running series also hit all-time lows in womens demo 18-34 and 18-49, in terms of total viewers and ratings share.
Over at General Hospital, it looks like the GH Nurses’ Ball and adjacent storylines helped the ABC daytime drama series perk up. GH was the only one of the four network daytime soaps to increase viewership with a solid +122,000 bringing its weekly average to 2,886,000. In addition, GH was the only soap to add viewers in the womens 18-34, 18-49, and 25-54 categories.
Meanwhile over at CBS Daytime, The Young and the Restless also took a hit down -122, 000 from its previous week and losing viewers in all key demos. Its sister soap, The Bold and the Beautiful was less hit losing -77,000 for the week.
While the last week of May was not its best, CBS heralded in a press release that for the entire May Sweeps period it was the highest sweeps ratings for The Bold and the Beautiful since 2008, and the most-watched season of The Young and the Restless since 2009. They went on to say that The Young and the Restless (4.80m, up +2%) had its most-watched May since 2010, and The Bold and the Beautiful (3.77m) was up +2% in viewers from a year ago and most-watched May since 2008.
View the entire ratings picture courtesy of SON here.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,646,000 (-112,000/-231,000)
2. B&B 3,705,000 (-77,000/-157,000)
3. GH 2,886,000 (+122,000/+30,000)
4. DAYS 2,081,000 (-91,000/-246,000)