The ratings are out for the week of December 12th through the 16th, and it was NBC’s Days of our Lives who came out with the most gains in viewers across the board.
The long-running soap increased in total viewers +52,000 bringing its tally to 2,336,000. DAYS was the only soap to be on the plus side for the week in that category with Y&R losing the most vieweers with -37,000.
In addition, DAYS was up in the key 18-49 womens demo, and only GH scored in the plus column as well showing some solid gains. Both DAYS and GH were on the plus side in the 25-54 demo with the folks in Salem adding +26,000 viewers, and the folks in Port Charles adding +21,000. DAYS was also the only soap up in viewers in the 18-34 category.
The CBS soaps of The Young and the Restless and The Bold and the Beautiful struggled a bit for this ratings period. Y&R tied an all-time low in the 18-49 ratings share for the 11th straight week, while B&B tied an all-time low in this ratings share for the 2nd straight week. B&B also continued to tie an all-time low in the 18-34 ratings share. General Hospital also tied an all-time low in the demo, as well.
One programming note that hurt GH this ratings period. It was the only soap opera with a full pre-emption on their Friday episode due to President Obama’s news conference. View the entire ratings picture via SON here.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,622,000 (-37,000/-152,000)
2. B&B 3,704,000 (-22,000/+107,000)
3. GH 2,634,000 (-20,000/-183,000)
4. DAYS 2,336,000 (+52,000/-129,000)