The ratings are out for the week of July 28th through August 1st, and it was NBC’s Days of our Lives which was the only soap to show gains in total viewers, and of course, that times out with the on-screen return of Daytime Emmy winner Eileen Davidson as Kristen DiMera! Davidson’s story began the other week with Kristen kidnapping Daniel (Shawn Christian) and it has been revealing itself from there.
DAYS was also up in the key demographics: Women 18-49 (+73K, the most gain of any soap), Women 18-34 (+6K, the only soap to show gains) and Women 25-54 (+81K, the most of any soap, and only GH also showed gains in this demo category).
On the minus side of the ratings: it was The Young and the Restless who lost the most total viewers for the ratings period with -140,000, followed by The Bold and the Beautiful which lost -66,000, and then General Hospital which lost only -14,000. DAYS still remains in fourth place among all network soaps even though they picked up viewers with the return of Davidson. Question is: Will they be able to sustain and add more viewers and keep them during and after Davidson’s stint? You can view the entire ratings courtesy of SON here.
1. Y&R 4,381,000 (-140,000/-311,000)
2. B&B 3,447,000 (-66,000/-150,000)
3. GH 2,868,000 (-14,000/+427,000)
4. DAYS 2,356,000 (+70,000/-100,000)
Now it’s time for you to be our Soap Opera Programming Executive Armchair Quarterback! Tell us: What is working on your favorite soap? What would you change or fix? How would you go about it, if so? Did you tune-in to DAYS to watch the return of Kristen DiMera? Let us know!