The ratings are out for the week of December 7th through the 11th, and it was Days of our Lives who delivered the strongest audience gains across the board in total viewers, and were also up in key demos.
Breaking it down, DAYS added +81,000 in total viewers. and increased the most viewers in the 18-49 and 25-54 womens demo categories. Still though, the NBC soap opera remains in fourth position among all the network daytime dramas with its average tally for the week of 2,545,000 total viewers. The series has slipped overall in recent weeks a bit after hitting some of its highest ratings mark in 2o-months.
It was also a good week for the CBS daytime dramas: The Young and the Restless which added +65,000 total viewers on average, and The Bold and the Beautiful which added the same. B&B also gained the most viewers in the 18-34 womens demo. more than any other soap. However, General Hospital did not fare as well. In fact, the lone ABC daytime drama was the only soap to lose viewers -171,000 for the ratings week, as well as being down in several key demographics as well. But, GH was up in the 18-34 category. Even with the loss of ratings, GH is currently in 3rd place ahead of DAYS. View the entire ratings picture courtesy of SON here!
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,786,000 (+65,000/+28,000)
2. B&B 3,645,000 (+65,000/-125,000)
3. GH 2,645,000 (-171,000/-390,000)
4. DAYS 2,545,000 (+81,000/+90,000)
So, what do you think of the performance of your favorite soap during the ratings period? Which show is delivering to its audience the best December? Which show is enticing viewers better than its ratings reflect? Share your thoughts on the current state of your daytime dramas in the comment section below!