The ratings for the week of July 23rd- 27th are out and it is Days of our Lives hot on the heels of their big cliffhanger, The DAYSaster, (before the show went on a two week hiatus for the Summer Olympics on NBC) that stood tall among the rest of the daytime soaps.
DAYS moved into third place ahead of General Hospital, and was the only daytime drama to add viewers for the week adding + 103,000. DAYS also added the most female viewers in the key demo of 18-49 adding +87,ooo, and for the first time in long time, was not coming in with at an all-time low in the rating share for that demo as well. Could the fact that DAYS was going on hiatus helped the series?
Over at General Hospital, the lone ABC soap tallied 2,432,000 total viewers for the ratings period, and about -50,000 lower in total than third place DAYS. However it was the CBS soaps, The Young and the Restless and The Bold and the Beautiful that took the biggest hits for the ratings period. B&B lost the most viewers for the week -91,000, while Y&R lost another -60,000 but still is managing to hold up the number one spot because they are so far ahead of the other programs official numbers.
Check out the entire ratings courtesy of Soap Opera Network here! Then, it’s time to play “Soap Opera Armchair Quarterback Programming Executive”! So, what would you do to keep the momentum of DAYS? Did you like the DAYSaster? What would be a good strategy for GH to move ahead of DAYS and capture the number three slot among soaps? What can be done to help B&B and Y&R as their numbers were down this week? What would you like to see story wise on air on your favorite soap to make you want to tune-in? Weigh-in and more importantly tune-in to your favorite soaps each day and watch the commercials!