Looks like fans were tuning back into all the melodrama leading up to the shooting of Stefano DiMera and Lexie facing death with her inoperable brain tumor on Days of our Lives. The soap rebounded into the number three spot ahead of General Hospital and was the only soap to gain in total viewers for the rating period of May 28th to June 1st! DAYS gained + 102,000, while all the other soaps, Y&R, B&B, and GH lost total viewers. In addition, this is the first ratings period we have seen in a long time where DAYS did not lose any ratings shares or viewers in all the key viewer demos, either.
Now of note: because Monday the 28th was Memorial Day, none of the ratings of your favorite soaps were counted that day, as you will see in the complete ratings data courtesy of Soap Opera Network. However, there was some good news for all the soaps, in that, all four soaps showed gains in the key 18-49 female viewers demos.
As per usual, there was no change at the time with the the top two rated series, CBS’ The Young and the Restless and The Bold and the Beautiful firmly the top dogs, while GH slipped to the fourth position among all the remaining daytime dramas. As we have previously reported, tune-in at this juncture is paramount. So, whenever you can make, sure to try to catch all your soaps!
So now that you see this week’s ratings analysis, are you digging DAYS again? What is working for you on your favorite soaps? What needs to be adjusted to make you want to tune-in more often? Or, what do you think needs to be done for the soaps to try to capture more viewers and the fascination of the mainstream audience who has tuned out to the soaps? Put on your executive programming hat, and share your thoughts!