The ratings are out for the week of July 4th- July 8th and two shows did not fare well, while two had an uptick. First, Days of our Lives continued to struggle.
The series hit an all-time low in total viewers and total households with 2,045,000 average tune-in for the week, and 1.53/5 share, respectively. DAYS previous total viewer low was in the middle of June, and they have continued to hit lows in households for the seventh week in a row. ABC’s General Hospital though was the soap that took the biggest dip for the week overall. GH lost -170,000 total viewers and its weekly average was at the tally of 2,587,000.
The series also lost the most viewers for the week in the key 18-49 womens demo, and tied a low in the women rating share in the 18-34 category. In addition, GH lost the most viewers of the four soaps in the 25-54 womens demo for the week in question.
However, it was good news for the CBS Daytime dramas of The Bold and the Beautiful and The Young and the Restless. Both soaps gained in total viewers with B&B rebounding and adding +141,000, while Y&R added + 94,00o.
Although it needs to be said that Y&R is off the pace of last year at this time by -258,000, and B&B continued tying a low in the 18-34 ratings share. On the flipside, both shows showed gains in women 25-54, while B&B was the only soap to gain viewers for the week in the 18-34 demo, and Y&R the only soap to add viewers in the 18-49 category. To view the entire ratings picture via SON click here.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,666,000 (+94,000/-258,000)
2. B&B 3,756,000 (+141,000/+62,000)
3. GH 2,587,000 (-170,000/-136,000)
4. DAYS 2,045,000 (-49,000/-299,000)
So, what do you think of the ratings performance of your favorite soap? If you put on your armchair quarterback soap opera executive programming hat, what changes would you make to improve viewership? What would you keep that is working? Share your thoughts in the comment section below!