The ratings are out for the week of March 30th through April 3rd, and it was NBC’s Days of our Lives whose numbers continue to dwindle!
Days of our Lives was the only soap of the four network daytime dramas to be in the minus column this week, but its total viewer numbers are down to 2,197,000, and the show lost another -73,000 total viewers for the ratings period.
However, things did not look good in the key demo categories either. DAYS was the only soap to lose viewers in each demo, and where for the fourth straight week the NBC sudser tied its all-time lows in: Total Household ratings share 1.64/5 (-.06/-.19), Women 18-49 demo rating 0.68/5 (-.01/-.22), and Women 18-34 rating demo DAYS 0.32 (-.01/-.16).
During the ratings week in story in Salem, hell broke loose at Sonny (Freddie Smith) and Will’s (Guy Wilson) wedding anniversary party, the secret of Paul’s (Christopher Sean) paternity was kicking into high gear, and Adrienne (Judi Evans) and Lucas (Bryan Dattilo) slept together for the first time.
Elsewhere, General Hospital gained the most viewers for the ratings period during its 52nd Anniversary week which featured the harrowing revelation of Luke’s (Tony Geary) childhood past and more. GH gained +198,000 in total viewers for the week totaling 2,962,000. The Young and the Restless and The Bold and the Beautiful also gained viewers and continued to out distance the pack in the number one and two spots, respectively. Of note: On April 3rd there was a national pre-emption during President Obama’s press conference.
Numbers are based on Live+Same Day ratings. Courtesy SON
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,701,000 (-102,000/+127,000)
2. B&B 3,665,000 (+77,000/+130,000)
3. GH 2,962,000 (+198,000/+110,000)
4. DAYS 2,197,000 (-73,000/-237,000)