The ratings are out for the week of September 5th through the 9th, and it appears that the first week of new DAYS head writing team, Dena Higley and Ryan Quan, has given the NBC soap an uptick in viewership! Higley and Quan’s first major storyline revolves around the three super-villains (Orpheus, Clyde and Xander) inflitrating Salem to cause havoc for many beloved characters, and it seems to be piquing viewers interest.
DAYS gained the most total viewers for the week adding +91,000, bringing their average weekly tally to 2,249,000. In addition, DAYS also gained the most viewers in the key 18-34 and 25-54 womens demos for the week. The series also added eyeballs in the 18-49 female category. While the jury is still out, and it’s only Higley and Quan’s first week of material that has aired, fans of the long-running soap are hoping that the show will continue to generate excitement so the numbers continue in the positive.
The only other soap to gain viewers for the week was ABC’s General Hospital. The show added +32,000, bringing their total to 2,620,000. GH also added the most viewers in the womens 18-49 demo with +14,000. The gang in Port Charles also saw small bumps to the positive in the 18-34 and 25-54 categories. On the negative side, GH tied an all-time low for the 7th straight week on viewers 18-34 ratings share.
It was not a good week for the CBS Daytime soaps of The Young and the Restless and The Bold and the Beautiful. Y&R lost the most viewers of all the network soaps for the week with -136,000, and tied an all-time low in the ratings share for women 18-49, and in addition was on the minus side in the demo categories. The Bold and the Beautiful while losing -59,000 in total viewership, also hit an all-time low in the 18-49 womens demo, as well as tying all-time lows in the ratings share of 18-49 and 18-34 female fans.
Of note: Monday’s episode of the ratings period did not count for those shows that aired repeat broadcasts due to Labor Day. To view the entire ratings picture courtesy of SON, view it here.Nmbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,624,000 (-136,000/+61,000)
2. B&B 3,699,000 (-59,000/+251,000)
3. GH 2,620,000 (+32,000/-145,000)
4. DAYS 2,249,000 (+91,000/-221,000)
So, what soap delivered the best drama during the ratings week? Which daytime drama is piquing your interest right now? Which is not? Share your thoughts and theories in the comment section below!