The ratings were released for the week of August 4th-August 8th and two soaps; Days of our Lives and General Hospital posted gains in all three key women demographics, although while DAYS gained in total viewers, GH was the only soap among the network daytime dramas to show a minus in that column.
However, it was The Bold and the Beautiful that showed the most gains of any soap for the week with plus 67,000 total viewers. In the women’s 18-49 demo; GH gained +27,000 and DAYS gained +20,000 putting them in second and fourth place respectively in the category.
In the women’s 18-34 demo, GH gained +16,000 while DAYS gained +12,000, and again both soaps remained in second and fourth in the category. In the women’s 25-54 demo, GH gained +18,000 while DAYS gained +4,000. View the entire ratings picture via SON here.
As to some of the storylines for the ratings week, on DAYS: Sami’s (Alison Sweeney) revenge plans and the fallout from that, along with Eileen Davidson’s return storyline as Kristen DiMera, continued to bring in viewers.
And over at GH, it was the week that saw Kimberly McCullough return as Dr. Robin Scorpio Drake and Thaao Penghlis as Victor Cassadine, as we learned that Victor was behind having Patrick (Jason Thompson), Sabrina (Teresa Castillo) and Emma (Brooklyn Rae Silzer) run off the road that eventually claimed the life of baby Gabriel. The fate of Jason Morgan and Patrick and Robin’s marriage were also hot topics.
Y&R had a shocker where Neil (Kristoff St.John) accidently electrocuted himself as Hilary (Mishael Morgan) and Devon (Bryton James) were about to expose to Neil their true feelings for each other! And on B&B, it was the set up of the wedding week for Hope (Kim Matula) as she went to Paris, and Liam (Scott Clifton) was going to meet here there… and then you all know what happened this week!
Now it’s time for you to be our Soap Opera Programming Executive Armchair Quarterback! What is working on your favorite soaps? What isn’t? What storylines are holding your interest? Which storylines are not? What would you do to fix what you feel ails your soap, if anything? Share your thoughts below!