The ratings are out for the week of February 22nd through the 26th and it was not a good week for NBC’s Days of our Lives. The series which had a nice uptick in total viewers during its 50th anniversary run of stories from late October 2015 through early January 2016 following Daniel’s (Shawn Christian) death on New Year’s Eve is struggling of late.
In total viewers for the new ratings period, DAYS averaged 2,353,000. That is -81,000 from the previous week and -69,000 from the same time last year. The series also tied its lowest rating share of all-time for the second week in a row in the womens 18-34 category, 0.32 (-.02/-.05)
The only daytime drama to add total viewers in this new ratings period was General Hospital. The lone ABC soap added +26,000 bringing its weekly total to 2,968,000. However, GH as well as Y&R, B&B, and DAYS are down across the board in all key female demo categories: 18-34, 18-49 and 25-54. Breaking it down even further, GH lost the most viewers in the 18-49 and 18-34 demo, while B&B lost the most viewers in the 25-54 category.
The juggernaut that is The Young and the Restless still holds firmly to the number one spot with just under 5 million in average total viewers for the week at 4,967,000, while its sister soap The Bold and the Beautiful also continues to maintain its number two spot with 3,766,000. View the entire ratings picture courtesy of SON here.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,967,000 (-21,000/-399,000)
2. B&B 3,766,000 (-29,000/-280,000)
3. GH 2,968,000 (+26,000/-221,000)
4. DAYS 2,353,000 (-81,000/-69,000)