The ratings are out for the week of October 26-30th, and all four network daytime dramas showed gains in total viewers. But it was The Young and the Restless, who was averaging almost 5 million viewers for their week of story that was a hot viewing ticket.
The number one soap actually hit over 5 million plus viewers for Tuesday’s episode. In story, the strong week began with Adam (Justin Hartley) being the victim of a hit and run after his trial. The week ended with the beginning of “Danger in Disguise” storyline as November Sweeps began. Y&R gained +130,000 total viewers with it’s average audience tally at 4,927,00o. The CBS soap also showed gains in all key women demographics.
Elsewhere, Days of our Lives is going into their golden anniversary on a very positive note! The show has now stayed on top of General Hospital in third place for the past few ratings period. According to NBC for this ratings period, the folks in Salem delivered its most-watched week in 19 months. It is the best weekly performance for the series since the week of March 3-7, 2014, where it averaged 2.717 million.
For this ratings reportL: DAYS adds +77, 0oo total viewers for the week. DAYS was also up in all the female demos, and in particular added the most viewers of all soaps in the 25-54 womens category. With Chad (Billy Flynn) coming out of his coma, and the Aiden/Hope/Bo story picking up steam, the show also had a continued strong week of compelling story.
CBS’ The Bold and the Beautiful also had a solid week adding +51, 0oo in the total viewer category and being up in all demos. In particular BOLD scored well in the 18-34 demographic adding the most viewers in that category of the soaps.
ABC’s General Hospital also added +44,000 for the ratings week, but continued to remain in the fourth slot overall. It also was the only drama series of the four to lose viewers for the week in women: 18-49, 18-34, and 25-64. Check out the entire ratings picture via SON here.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,927,000 (+130,000/+218,000)
2. B&B 3,634,000 (+51,000/+2,000)
3. DAYS 2,658,000 (+77,000/+193,000)
4. GH 2,623,000 (+44,000/-150,000)
So which soap has grabbed you during the beginning of the November Sweeps stories? Which soap is performing above or below your expectations? Share your thoughts in the comment section below!