The ratings are out for the week of May 9-13th and it was ABC’s General Hospital, following a disappointing last ratings period where it was the only soap to lose viewers, that this week turned the tide. Now, GH was the only soap to gain viewers in the latest intel from Nielsen data. GH added +51,000 in total viewers, and showed gains in the key womens demos 18-49, 18-34, and 25-54.
Days of our Lives, while losing total viewers for the week but only -3,000, actually scored the hightest increases in the week in all key demos: 18-49, 18-34 and 25-54. However, for the 13th straight week, DAYS has tied its all-time low in the 18-34 ratings share.
The soaps that took the biggest hits in the ratings were the CBS Daytime drama one-two punch of The Young and the Restless and The Bold and the Beautiful. While they still remain far ahead of the field as the top-rated soaps, Y&R lost the most viewers for the week with -188,000, followed by B&B which lost -130,000. Both soaps were also in the minus column in the key demo categories for the week. View the entire ratings picture courtesy of SON here.
Numbers are based on Live+Same Day ratings
(Compared to Last Week/Compared to Last Year)
1. Y&R 4,722,000 (-188,000/-212,000)
2. B&B 3,695,000 (-130,000/-165,000)
3. GH 2,746,000 (+51,000/-207,000)
4. DAYS 2,225,000 (-3,000/-69,000)
So, which of your favorite soaps do you think is on the right track storywise? Which is on the wrong track? Has this May Sweeps been lackluster compared to those of the past? Share your theories and thoughts in the comment section below.